100 Ways to Make Your Business a Success 2nd Edition : A Resource Book for Small Business Managers
by Bromage, NeilEdition: 2nd
Format: Paperback
Pub. Date: 2005-05-01
Publisher(s): How to Books
List Price: $20.33
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Summary
As the manager of a small business you have to be salesperson, accountant, buyer, visionary, researcher and entrepreneur. Here you'll find help and advice in all these areas and more.
Table of Contents
| Introduction | p. viii |
| Making Your Business Work | p. 1 |
| Ideas-the lifeblood of business | p. 2 |
| Researching your ideas | p. 4 |
| Business plans to get ahead | p. 6 |
| Freelancing for business | p. 8 |
| SWOT up on your business | p. 10 |
| Setting rates | p. 12 |
| Choosing professional advisers | p. 14 |
| Niche markets | p. 16 |
| Finding clients | p. 18 |
| Researching your target companies | p. 20 |
| How to sell professional services | p. 22 |
| Checking out a prospect | p. 24 |
| Branding your business | p. 26 |
| Building your brand | p. 28 |
| How to leapfrog your competitors | p. 30 |
| Better by design | p. 32 |
| Profit from ideas | p. 34 |
| Strategic alliances | p. 36 |
| How to use management consultants | p. 38 |
| Upsizing-moving on from freelancing | p. 40 |
| Outsourcing | p. 42 |
| Virtual teams | p. 44 |
| The virtual office | p. 46 |
| Project-based working | p. 48 |
| The B2B marketplace | p. 50 |
| A question of business | p. 52 |
| Finding out what makes your business tick | p. 54 |
| Transform your business | p. 56 |
| Managing Yourself, Managing Others | p. 59 |
| The visionary entrepreneur | p. 60 |
| Entrepreneurship: do you have what it takes? | p. 62 |
| Get creative | p. 64 |
| Management training-Shakespeare's way | p. 66 |
| Motivate yourself | p. 68 |
| Successful negotiating | p. 70 |
| Managing your time to accomplish more | p. 72 |
| Delegation | p. 74 |
| Making the most of temps | p. 76 |
| Multi-tasking made easy | p. 78 |
| How to relax if you work from home | p. 80 |
| Flipping the switch | p. 82 |
| Checking references | p. 84 |
| Employing part-time workers | p. 86 |
| Managing remote employees | p. 88 |
| Handling a freelancer | p. 90 |
| Staff motivation | p. 92 |
| Keeping employees happy | p. 94 |
| Setting and reviewing salary levels | p. 96 |
| Managing soured relationships | p. 98 |
| Presenting and Promoting Yourself and Your Business | p. 101 |
| Raising the profile of your business | p. 102 |
| Ten steps to self-promotion | p. 104 |
| Business cards | p. 106 |
| Buying advertising | p. 108 |
| Making a more powerful presentation | p. 110 |
| Successful exhibiting | p. 112 |
| Event management | p. 114 |
| Networking for success | p. 116 |
| How to develop a business club to boost business | p. 118 |
| Communicate to avoid extinction | p. 120 |
| Mastering the media | p. 122 |
| Getting on the radio | p. 124 |
| Sales and Marketing | p. 127 |
| Successful sales strategies | p. 128 |
| Inexpensive market research | p. 130 |
| Writing effective sales letters | p. 132 |
| Seven steps to successful sales letters | p. 134 |
| How to make a sale | p. 136 |
| Cold calling | p. 138 |
| Sales calls | p. 140 |
| Increased results from customer-focused sales | p. 142 |
| Lasting customer relationships | p. 144 |
| Marketing on a shoestring | p. 146 |
| How to market your business globally | p. 148 |
| Broaden your horizons with international sales | p. 150 |
| Expanding abroad | p. 152 |
| Insuring your deliveries | p. 154 |
| The Internet and its Implications | p. 157 |
| Do I need a website? | p. 158 |
| Real methods for a virtual approach | p. 160 |
| E-commerce | p. 162 |
| Growing an online business | p. 164 |
| E-laws in cyberspace | p. 166 |
| How to begin a web article | p. 168 |
| Bad web 'righting' | p. 170 |
| Email lists | p. 172 |
| Writing emails that work | p. 174 |
| Taking control of your emails | p. 176 |
| The Nuts and Bolts of Running a Business | p. 179 |
| Survival budgets | p. 180 |
| Raising finance | p. 182 |
| Asking the bank for money | p. 184 |
| Asking the bank for money, part 2- CAMPARI | p. 186 |
| Basic bookkeeping tips | p. 188 |
| Cashflow management | p. 190 |
| Cracking down on costs | p. 192 |
| Is your business prepared for the worst? | p. 194 |
| Crisis management | p. 196 |
| Preparing for your annual accounts | p. 198 |
| Tax - keeping records for self-assessment | p. 200 |
| Tax and Christmas gifts | p. 202 |
| Trading status | p. 204 |
| Business insurance | p. 206 |
| Entering into a partnership agreement | p. 208 |
| Partnership agreements in detail | p. 210 |
| Contracts | p. 212 |
| Data protection and business | p. 214 |
| Choosing and renting business premises | p. 216 |
| Enhance your buying power | p. 218 |
| IT - preventing the crash | p. 220 |
| Databases | p. 222 |
| Afterword | p. 225 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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