AIGA Professional Practices in Graphic Design
by edited by Tad CrawfordFormat: Trade Paper
Pub. Date: 1998-03-01
Publisher(s): Allworth Press
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Summary
AIGA Professional Practices in Graphic Design is a comprehensive guide to every aspect of the graphic design business, from designer relationships with clients, employees, and suppliers to management issues, marketing strategies, rights, and ethical standards. It covers negotiation principles, setting fees, contracts, structuring the design firm, audits, insurance basics, studio safety, marketing on the World Wide Web, copyright and licensing, trademark infringement, and business ethics. Short and long versions of the AIGA Standard Form of Agreement are included for easy reference, and a complete resources section highlights selected publications and organizations for graphic designers.
Table of Contents
| Preface | |
| Relationships | |
| Worst of Times, Best of Times | p. 3 |
| Negotiating: Lessons From a Caveman | p. 13 |
| The Process of Setting Fees | p. 21 |
| The AIGA Standard Form of Agreement | p. 29 |
| The AIGA Standard Terms and Conditions for Designer/Client Relationships | p. 51 |
| Negotiating the Key Issues for Web Site Design | p. 59 |
| Payment Strategies | p. 65 |
| The Design Firm and Its Employees | p. 71 |
| The Design Firm and Its Suppliers | p. 87 |
| Management | |
| Legal Structures for the Design Firm | p. 95 |
| Principles of Design Firm Management | p. 101 |
| Transition | p. 115 |
| Principles of Managing the Corporate Design Department | p. 121 |
| Large Project Management | p. 131 |
| Audits and the Design Firm | p. 137 |
| Valuing the Graphic Design Firm | p. 143 |
| Insurance Basics for the Designer | p. 147 |
| Managing Health and Safety in the Design Studio | p. 153 |
| Marketing | |
| Discovering America (or Someplace Close Enough) | p. 169 |
| Marketing the Design Firm | p. 177 |
| Internet Marketing Strategies | p. 183 |
| Rights | |
| Copyright and Licensing | p. 193 |
| Infringement, Influence, and Plagiarism | p. 205 |
| Fair Use and Permissions | p. 213 |
| Other People's Trademarks - Using Them Without Problems | p. 221 |
| Trademark and Trade Dress | p. 227 |
| Trademarks in Cyberspace | p. 235 |
| Ethics | |
| The AIGA Standards of Professional Practice | p. 245 |
| Ethics in an Electronic Age | p. 255 |
| Simplifying Design (and Your Life) | p. 265 |
| Organizations for Graphic Designers | p. 275 |
| Selected Bibliography | p. 287 |
| About the Contributors | p. 291 |
| About AIGA | p. 297 |
| Credits | p. 299 |
| Index | p. 303 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
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