Business Communication for Managers With Infotrac: An Advanced Approach College Edition,9780324200089

Business Communication for Managers With Infotrac: An Advanced Approach College Edition

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Edition: 5th
ISBN13: 9780324200089
ISBN10: 0324200080
Format: Paperback
Pub. Date: 2003-02-12
Publisher(s): South-Western College Pub
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List Price: $143.33

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Summary

This text presents balanced treatment of both the theory and applications of managerial communication. Content includes strong coverage of ethics, cross-cultural communication and the newest technological influences in communication. Unique, practical chapters on visual support of written and oral presentations are provided in addition to coverage on how to write and deliver a case analysis, meeting management, and report writing. Strong integrated coverage of technology continues throughout this edition. While communication concepts remain largely the same -- the technology that is used to communicate has changed and these changes are reflected in the fifth edition. Coverage of listening skills, intercultural communication, e-plagiarism, developing PowerPoint presentations, and writing instructions has been extensively enhanced.

Table of Contents

Part One Introduction to Business Communication for Managers
Business Communication for Managers
2(34)
The Importance of Communication Skills
3(6)
Communication in Business
9(2)
Communication and Management
11(1)
Communication and Ethics
12(6)
Cross-Cultural Communication
18(5)
Communication Apprehension
23(1)
Advanced Communication
24(12)
Information and Persuasion
36(12)
Presenting Information Effectively
36(7)
The Persuasive Process
43(5)
Advanced Visual Support for Managers
48(46)
Principles of Graphic Excellence
48(3)
Types of Visuals
51(18)
When to Use Visual Support
69(3)
Media Selection, Preparation, and Usage
72(12)
Planning and Execution
84(1)
Some Additional Hints
84(10)
Part Two Written Communication: Brief Messages
A Strategic Process for Effective Managerial Writing
94(36)
The Overall Writing Sequence
94(14)
Specific Writing Features
108(7)
Getting Writing Started
115(1)
Electronic Writing Processes
116(14)
Writing Direct Messages
130(16)
Message Formats
130(1)
The Direct Approach
131(2)
Delivering Positive Information
133(1)
Delivering Neutral Information
133(2)
Delivering Negative Information
135(4)
Additional Direct Information Messages
139(7)
Writing Indirect Messages
146(18)
Negative Messages
146(6)
Persuasive Messages
152(12)
Writing Situational Messages
164(26)
Situational Writing That Combines Formulas
164(6)
Nonformula Situational Writing
170(14)
Writing Memoranda
184(6)
Part Three Written Communication: Expanded Messages
The Planning and Writing of Persuasive Proposals
190(32)
Two Major Purposes of Proposals
190(1)
Classification of Proposals
191(1)
The Proposal-Planning Process
192(4)
The Proposal-Writing Process
196(5)
Finishing Touches
201(6)
Appendix: Sample RFPs and Proposals
207(15)
Report Writing: From Formal Documents to Short Summaries
222(52)
Understanding the Nature of a Report
222(3)
Organizing Your Ideas
225(10)
Report Format
235(33)
Writing the Report
268(6)
Writing Instructions, Documentation, Policies and Procedures
274(16)
Writing Instructions
274(2)
Documentation
276(2)
The Nature of Mission Statements, Policies, and Procedures
278(5)
Writing Policies and Procedures Statements
283(7)
Part Four Oral Communication
The Business Presentation
290(18)
Types of Presentations
290(1)
Six Propositions About Presentations
291(1)
Types of Delivery
292(2)
The Seven-Step Process of Preparing and Delivering Extemporaneous Presentations
294(14)
Meeting Management
308(16)
Reasons for Meeting
308(4)
Common Complaints About Meetings
312(1)
Planning Meetings
313(5)
Leading Meetings
318(2)
Effective Meeting Outcomes
320(4)
Crisis Management
324(38)
Morgan Stanley's Plan
324(1)
Defining a Corporate Crisis
325(4)
Intel's Big Crisis
329(4)
Four Stages of a Crisis
333(1)
The Crisis-Management Process
334(28)
Media Management
362(44)
Inviting Media Response: The Press Release
362(18)
Applying Your Organization's Communication Strategy When a Crisis Hits
380(2)
Make the Best Use of the Press Conference
382(1)
Media Interviews
383(23)
Part Five Reporting Case Analyses
Analyzing a Case and Writing a Case Report
406(30)
Understanding the Classroom Case Method of Learning
407(2)
Reading a Case Properly
409(2)
Case Analysis Approaches
411(5)
Applying the Six-Step Case Analysis Process
416(8)
The Written Report
424(2)
Some Do's and Don'ts for Case Preparation
426(7)
Appendix: Sample Case Analysis
433(3)
Discussing and Presenting a Case Study
436(29)
Preparation Steps for the Oral Case Presentation
436(8)
Presentation of the Oral Case Analysis
444(5)
Reviewing the Oral Case Analysis
449(8)
Appendices
Appendix A A Formal Case
457(4)
Case: Accounting Procedures at Champion Marketing, Inc.
457(2)
The Ethical Quandary
459(2)
Appendix B A Written Analysis of a Formal Case
461(4)
Case: Accounting Procedures at Champion Marketing, Inc.
461(4)
Index 465

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