Business Communications A Cultural and Strategic Approach,9781861525444

Business Communications A Cultural and Strategic Approach

by ;
Edition: 1st
ISBN13: 9781861525444
ISBN10: 1861525443
Format: Paperback
Pub. Date: 2001-09-20
Publisher(s): Cengage Learning EMEA
List Price: $57.73

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Summary

The key professional transferable skill for a business context is business communications. This new book delivers key personal and professional skills, specifically for a business context, that will complement and go beyond the generic skills covered in many more elementary books.

Table of Contents

List of figures
xi
List of tables
xiii
Preface xv
Acknowledgements xvii
Introduction xix
Core themes: culture and strategy xviv
Structure of the book xx
PART I COMMUNICATION, CULTURE AND STRATEGY 1(98)
Organizations and communication
3(20)
Introduction
3(17)
Communication and competitive advantage
20(1)
Discussion questions
21(1)
References
21(1)
Further reading
22(1)
Models and forms of communication
23(30)
Introduction
23(1)
What is communication?
24(1)
Information and data
24(2)
Communication models
26(4)
Forms of communication
30(6)
Barriers to communication
36(15)
Discussion questions
51(1)
References
51(1)
Further reading
52(1)
Culture and communication
53(22)
Introduction
53(1)
Signs and symbols
54(2)
Language
56(1)
Components of language
57(3)
Culture and communication
60(4)
Symbolism, culture and marketing
64(1)
Organizational cultures
65(7)
Discussion questions
72(1)
References
72(1)
Further reading
73(2)
Communication and strategy
75(24)
Introduction
75(2)
Communication strategy
77(6)
Audience strategy
83(7)
Message strategy
90(5)
Channel strategy
95(1)
An integrated communications strategy
95(2)
Discussion questions
97(1)
References
98(1)
Further reading
98(1)
PART II PERFORMANCE COMMUNICATING 99(98)
Generating ideas and structure
101(22)
Introduction
101(1)
Why we write
102(1)
How to approach a writing task
103(1)
Understanding what is expected
104(1)
Generating ideas
105(8)
Finding source material
113(7)
Structuring your ideas
120(2)
Discussion questions
122(1)
References
122(1)
Further reading
122(1)
Macro and micro writing issues
123(18)
Introduction
123(1)
Macro writing issues: getting it written
123(6)
Micro writing issues: getting it edited
129(10)
The finished product
139(1)
Discussion questions
139(1)
References
140(1)
Further reading
140(1)
Written communication
141(18)
Introduction
141(1)
Strategies for effective letters
142(7)
Writing reports
149(4)
Memos
153(1)
Electronic mail
154(1)
Facsimile messages
155(1)
Press releases
156(1)
Other document formats
157(1)
Discussion questions
158(1)
References
158(1)
Further reading
158(1)
Oral and visual communications
159(18)
Introduction
159(1)
Planning and preparing your presentation
160(3)
Implement for impact
163(8)
Feedback
171(2)
Presentation checklist
173(1)
Discussion questions
174(1)
References
175(1)
Further reading
175(2)
Meetings and negotiations
177(20)
Introduction
177(1)
Effective meetings
178(6)
Win--win negotiations
184(11)
Discussion questions
195(1)
References
195(1)
Further reading
196(1)
PART III STRATEGIC COMMUNICATIONS FOR THE CORPORATION 197(76)
Leadership and power in communications
199(18)
Introduction
199(1)
Leadership and communications
199(4)
Power and leadership
203(2)
Political behaviour in organizations
205(4)
Ethics and the manipulation of symbols
209(5)
Discussion questions
214(1)
References
214(1)
Further reading
215(2)
Image communication and competitive advantage
217(28)
Introduction
217(1)
Advertising
218(7)
Advertising that works
225(10)
Public relations and image building
235(2)
Reputation, communication and competitive advantage
237(5)
Summary
242(1)
Discussion questions
242(1)
References
243(1)
Further reading
244(1)
Communicating across boundaries
245(28)
Introduction
245(1)
Stakeholders: boundary-spanning communications
246(7)
Cross-cultural communications
253(12)
Management of international communication networks
265(6)
Discussion questions
271(1)
References
271(1)
Further reading
272(1)
Glossary 273(4)
Index 277

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