Business Research Methods with Student CD-ROM
by Cooper, Donald R.Edition: 8th
Format: Hardcover
Pub. Date: 2002-07-23
Publisher(s): McGraw-Hill/Irwin
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Summary
Cooper and Schindler's Business Research Methods, 8e offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
Table of Contents
Part I: Introduction to Business Research 1. Research in Business 2. Addressing Management Problems with Scientific Thinking 3. The Research Process 4. The Research Proposal 5. Ethics in Business Research Part II. The Design of Research 6. Design Strategies 7. Sampling Design 8. Measurement 9. Measurement Scales Part III: Sources and Collection of Data 10. Exploring Secondary Data 11. Survey Methods: Communicating with Respondents 12. Instruments for Respondent Communication 13. Observational Studies 14. Experimentation Part IV: Analysis and Presentation of Data 15. Data Preparation and Description 16. Exploring, Displaying, and Examining Data 17. Hypothesis Testing 18. Measures of Association 19. Multivariate Analysis: An Overview 20. Presenting Results: Written and Oral Reports Cases Appendixes A. Core Business Reference Sources: Printed and Electronic Resource Title List B. Decision Theory Problem C. Request for Proposal (RFP): Assessment and Contents D. Sample Student Term Project E. Nonparametric Significance Tests F. Selected Statistical Tables
2. Addressing Management Problems with Scientific Thinking 3. The Research Process 4. The Research Proposal 5. Ethics in Business Research Part II. The Design of Research 6. Design Strategies 7. Sampling Design 8. Measurement 9. Measurement Scales Part III: Sources and Collection of Data 10. Exploring Secondary Data 11. Survey Methods: Communicating with Respondents 12. Instruments for Respondent Communication 13. Observational Studies 14. Experimentation Part IV: Analysis and Presentation of Data 15. Data Preparation and Description 16. Exploring, Displaying, and Examining Data 17. Hypothesis Testing 18. Measures of Association 19. Multivariate Analysis: An Overview 20. Presenting Results: Written and Oral Reports Cases Appendixes A. Core Business Reference Sources: Printed and Electronic Resource Title List B. Decision Theory Problem C. Request for Proposal (RFP): Assessment and Contents D. Sample Student Term Project E. Nonparametric Significance Tests F. Selected Statistical Tables
4. The Research Proposal 5. Ethics in Business Research Part II. The Design of Research 6. Design Strategies 7. Sampling Design 8. Measurement 9. Measurement Scales Part III: Sources and Collection of Data 10. Exploring Secondary Data 11. Survey Methods: Communicating with Respondents 12. Instruments for Respondent Communication 13. Observational Studies 14. Experimentation Part IV: Analysis and Presentation of Data 15. Data Preparation and Description 16. Exploring, Displaying, and Examining Data 17. Hypothesis Testing 18. Measures of Association 19. Multivariate Analysis: An Overview 20. Presenting Results: Written and Oral Reports Cases Appendixes A. Core Business Reference Sources: Printed and Electronic Resource Title List B. Decision Theory Problem C. Request for Proposal (RFP): Assessment and Contents D. Sample Student Term Project E. Nonparametric Significance Tests F. Selected Statistical Tables
Part II. The Design of Research 6. Design Strategies 7. Sampling Design 8. Measurement 9. Measurement Scales Part III: Sources and Collection of Data 10. Exploring Secondary Data 11. Survey Methods: Communicating with Respondents 12. Instruments for Respondent Communication 13. Observational Studies 14. Experimentation Part IV: Analysis and Presentation of Data 15. Data Preparation and Description 16. Exploring, Displaying, and Examining Data 17. Hypothesis Testing 18. Measures of Association 19. Multivariate Analysis: An Overview 20. Presenting Results: Written and Oral Reports Cases Appendixes A. Core Business Reference Sources: Printed and Electronic Resource Title List B. Decision Theory Problem C. Request for Proposal (RFP): Assessment and Contents D. Sample Student Term Project E. Nonparametric Significance Tests F. Selected Statistical Tables
7. Sampling Design 8. Measurement 9. Measurement Scales Part III: Sources and Collection of Data 10. Exploring Secondary Data 11. Survey Methods: Communicating with Respondents 12. Instruments for Respondent Communication 13. Observational Studies 14. Experimentation Part IV: Analysis and Presentation of Data 15. Data Preparation and Description 16. Exploring, Displaying, and Examining Data 17. Hypothesis Testing 18. Measures of Association 19. Multivariate Analysis: An Overview 20. Presenting Results: Written and Oral Reports Cases Appendixes A. Core Business Reference Sources: Printed and Electronic Resource Title List B. Decision Theory Problem C. Request for Proposal (RFP): Assessment and Contents D. Sample Student Term Project E. Nonparametric Significance Tests F. Selected Statistical Tables
9. Measurement Scales Part III: Sources and Collection of Data 10. Exploring Secondary Data 11. Survey Methods: Communicating with Respondents 12. Instruments for Respondent Communication 13. Observational Studies 14. Experimentation Part IV: Analysis and Presentation of Data 15. Data Preparation and Description 16. Exploring, Displaying, and Examining Data 17. Hypothesis Testing 18. Measures of Association 19. Multivariate Analysis: An Overview 20. Presenting Results: Written and Oral Reports Cases Appendixes A. Core Business Reference Sources: Printed and Electronic Resource Title List B. Decision Theory Problem C. Request for Proposal (RFP): Assessment and Contents D. Sample Student Term Project E. Nonparametric Significance Tests F. Selected Statistical Tables
10. Exploring Secondary Data 11. Survey Methods: Communicating with Respondents 12. Instruments for Respondent Communication 13. Observational Studies 14. Experimentation Part IV: Analysis and Presentation of Data 15. Data Preparation and Description 16. Exploring, Displaying, and Examining Data 17. Hypothesis Testing 18. Measures of Association 19. Multivariate Analysis: An Overview 20. Presenting Results: Written and Oral Reports Cases Appendixes A. Core Business Reference Sources: Printed and Electronic Resource Title List B. Decision Theory Problem C. Request for Proposal (RFP): Assessment and Contents D. Sample Student Term Project E. Nonparametric Significance Tests F. Selected Statistical Tables
12. Instruments for Respondent Communication 13. Observational Studies 14. Experimentation Part IV: Analysis and Presentation of Data 15. Data Preparation and Description 16. Exploring, Displaying, and Examining Data 17. Hypothesis Testing 18. Measures of Association 19. Multivariate Analysis: An Overview 20. Presenting Results: Written and Oral Reports Cases Appendixes A. Core Business Reference Sources: Printed and Electronic Resource Title List B. Decision Theory Problem C. Request for Proposal (RFP): Assessment and Contents D. Sample Student Term Project E. Nonparametric Significance Tests F. Selected Statistical Tables
14. Experimentation Part IV: Analysis and Presentation of Data 15. Data Preparation and Description 16. Exploring, Displaying, and Examining Data 17. Hypothesis Testing 18. Measures of Association 19. Multivariate Analysis: An Overview 20. Presenting Results: Written and Oral Reports Cases Appendixes A. Core Business Reference Sources: Printed and Electronic Resource Title List B. Decision Theory Problem C. Request for Proposal (RFP): Assessment and Contents D. Sample Student Term Project E. Nonparametric Significance Tests F. Selected Statistical Tables
15. Data Preparation and Description 16. Exploring, Displaying, and Examining Data 17. Hypothesis Testing 18. Measures of Association 19. Multivariate Analysis: An Overview 20. Presenting Results: Written and Oral Reports Cases Appendixes A. Core Business Reference Sources: Printed and Electronic Resource Title List B. Decision Theory Problem C. Request for Proposal (RFP): Assessment and Contents D. Sample Student Term Project E. Nonparametric Significance Tests F. Selected Statistical Tables
17. Hypothesis Testing 18. Measures of Association 19. Multivariate Analysis: An Overview 20. Presenting Results: Written and Oral Reports Cases Appendixes A. Core Business Reference Sources: Printed and Electronic Resource Title List B. Decision Theory Problem C. Request for Proposal (RFP): Assessment and Contents D. Sample Student Term Project E. Nonparametric Significance Tests F. Selected Statistical Tables
19. Multivariate Analysis: An Overview 20. Presenting Results: Written and Oral Reports Cases Appendixes A. Core Business Reference Sources: Printed and Electronic Resource Title List B. Decision Theory Problem C. Request for Proposal (RFP): Assessment and Contents D. Sample Student Term Project E. Nonparametric Significance Tests F. Selected Statistical Tables
Cases Appendixes A. Core Business Reference Sources: Printed and Electronic Resource Title List B. Decision Theory Problem C. Request for Proposal (RFP): Assessment and Contents D. Sample Student Term Project E. Nonparametric Significance Tests F. Selected Statistical Tables
A. Core Business Reference Sources: Printed and Electronic Resource Title List B. Decision Theory Problem C. Request for Proposal (RFP): Assessment and Contents D. Sample Student Term Project E. Nonparametric Significance Tests F. Selected Statistical Tables
C. Request for Proposal (RFP): Assessment and Contents D. Sample Student Term Project E. Nonparametric Significance Tests F. Selected Statistical Tables
E. Nonparametric Significance Tests F. Selected Statistical Tables
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