Turn East-West Relations Into Win-Win Situations China has more than one billion people. That's one billion potential customers.China Nowis your must-have guide to this exciting world of opportunity, written by a top corporate advisor and a renowned business professor who specialize in East-West business strategy. Together, Mark Lam and John Graham have worked with dozens of Fortune 500 companies and thousands of American and Chinese executives, and now share with you their most successful strategies, tactics, and insights. A comprehensive all-in-one tour of the world's fastest growing market,China Nowis filled with everything you need to know about China's people, negotiation styles, culture, history, economics, and business dealings. You'll learn how to plan, where to go, and who to visit for the best results. And, unlike other books on the market, you'll discover the key differences between various regions and businesses that could make or break the deal. China Nowincludes: The best regions to do business Nonverbal cues and culture-based signals Important travel, meeting, and personnel tips Laws and regulations on customs, foreign trade, and investment Protecting your intellectual property rights Even if you've read Sun Tsu'sThe Art of War, this book will help you master the art of peaceful negotiations-and establish long-term partnerships that profit everyone involved. The advice you'll find here is not only invaluable; it's absolutely essential to the future of your business.

Mark Lam is an attorney and business advisor specializing in East-West negotiations and is the CEO of the world's largest Internet radio network (Live365.com).

John L. Graham, a professor of international business at the Paul Merage School of Business, University of California, is a recognized scholar in the area of international business negotiations.