Preface |
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xiii | |
Introduction: What's a Nice Girl Like Me Doing in a Place Like This? |
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xvi | |
Section 1: Life in the Bubble |
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1 | (30) |
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3 | (5) |
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8 | (7) |
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VC Does Not Stand for Viet Cong |
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15 | (7) |
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22 | (4) |
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Does Your Angel Have Wings? |
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26 | (5) |
Section 2: People |
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31 | (28) |
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People Are to a Business What Location Is to a Restaurant |
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33 | (7) |
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Less Is More, or Subtraction by Addition |
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40 | (2) |
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42 | (3) |
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The Grass Is Not Always Greener |
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45 | (4) |
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Set Your Sights Higher Than Your Own Sandbox |
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49 | (4) |
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53 | (6) |
Section 3: Markets |
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59 | (24) |
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Find Markets the Size of Texas |
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61 | (5) |
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Are You Selling Vitamins or Aspirin? |
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66 | (5) |
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You Must Think Big to Be Big |
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71 | (4) |
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It's Turtles All the Way Down |
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75 | (3) |
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78 | (5) |
Section 4: Business Models |
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83 | (28) |
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85 | (3) |
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Selling a Dollar for Ninety-five Cents Is Not a Winning Business Model |
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88 | (4) |
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92 | (4) |
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How Do I Get from Here to There? |
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96 | (4) |
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Is Your Business Model ``Faster, Better, Cheaper'' or ``Brave New World''? |
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100 | (4) |
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Don't Let Your Mouth Make a Promise That Your Ass Can't Keep |
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104 | (2) |
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What Does ``Burn Rate'' Mean? |
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106 | (5) |
Section 5: Venture Capitalists |
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111 | (20) |
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The Five Stages of Every Venture Capital Deal |
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113 | (7) |
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120 | (3) |
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Feedback Is a Buying Sign |
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123 | (4) |
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Seeing Shows That Aren't in TV Guide |
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127 | (4) |
Section 6: Entrepreneurs |
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131 | (24) |
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Five Common Mistakes First-Time Entrepreneurs Make |
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133 | (4) |
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Real Entrepreneurs Quit Their Day Jobs |
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137 | (3) |
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Five Things a CEO Should Not Say at a Board Meeting |
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140 | (3) |
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Hype Is a Double-Edged Sword |
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143 | (4) |
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What about a Family Affair? |
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147 | (3) |
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You Can Never Be Too Rich, Too Thin, or Too Paranoid |
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150 | (5) |
Section 7: The Fine Line between Bizarre and Brilliant |
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155 | (6) |
Section 8: The Dumbest Decision I Ever Made |
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161 | (6) |
Section 9: Valuation and More |
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167 | (12) |
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You Can Have a Small Piece of a Large Pie or a Large Piece of Nothing |
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169 | (3) |
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Manhattan Was Bought for a Bunch of Beads |
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172 | (3) |
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Brother, Can You Spare a Dime? |
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175 | (4) |
Section 10: A View from the Trenches |
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179 | (12) |
Section 11: Five Short Years to a Revolution |
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191 | (7) |
Appendix: A Primer on Financing and Valuation |
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198 | |