Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management,9780789011060

Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management

by ;
ISBN13: 9780789011060
ISBN10: 0789011069
Format: Nonspecific Binding
Pub. Date: 2002-02-07
Publisher(s): Routledge
List Price: $80.20

Buy New

Usually Ships in 5-7 Business Days
$76.38
Add to Cart

Rent Textbook

Select for Price
Add to Cart
There was a problem. Please try again later.

Digital

Rent Digital Options
Online:180 Days access
Downloadable:180 Days
$62.70
Online:365 Days access
Downloadable:365 Days
$74.10
Online:1825 Days access
Downloadable:Lifetime Access
$113.99
*To support the delivery of the digital material to you, a non-refundable digital delivery fee of $3.99 will be charged on each digital item.
$62.70*
Add to Cart

Used Textbook

We're Sorry
Sold Out

Buy from our Marketplace starting at $5.14

How Marketplace Works:

  • This item is offered by an independent seller and not shipped from our warehouse
  • Item details like edition and cover design may differ from our description; see seller's comments before ordering.
  • Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
  • Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
  • Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.

Summary

Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. The book presents a model for a working partnership between the two sides that offers with mutual benefits, integrating management theory and practice from both disciplines.To view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com.

Table of Contents

Preface xi
Acknowledgments xiii
Introduction
1(10)
Defining Cultural Tourism
3(3)
Conceptualizing Cultural Tourism-A Thematic Approach
6(3)
The Key Issue: Linking Cultural Heritage Management and Tourism Management
9(2)
Challenges in Achieving Sustainable Cultural Tourism
11(14)
Introduction
11(1)
Culture and Tourism-Collaborators or Competitors?
11(2)
The Independent Evolution of Tourism and Cultural Heritage
13(2)
Seven Possible Relationships Between Tourism and Cultural Heritage Management
15(6)
The Consequences
21(2)
The Solution?
23(2)
How Tourism Works
25(18)
Introduction
25(1)
The Nature of Tourism
26(5)
Attractions Drive Tourism
31(2)
Factors Influencing Visitation Levels
33(3)
Tourist Behavior
36(3)
Cultural Tourism
39(3)
Conclusion
42(1)
Cultural Heritage Management
43(22)
Introduction
43(1)
Core Concepts
44(14)
Cultural Heritage Management and Tourism
58(2)
Negative and Positive Impacts of Tourism
60(3)
Conclusion
63(2)
Tangible Heritage
65(18)
Introduction
65(1)
Process-Driven Conservation of Tangible Cultural Heritage
66(1)
The Scope of Tangible Heritage Assets
67(4)
Cultural Significance of Heritage Assets
71(2)
Authenticity
73(3)
Tourism, Authenticity, and Commodification
76(3)
Visitor Accessibility to Tangible Heritage Assets
79(2)
Consultation As an Important Element of the Management Process
81(2)
Intangible Heritage and Its Management
83(18)
Introduction
83(1)
Recognition of Intangible Cultural Heritage Management
84(4)
Intangible Heritage Assets-Management and Tourism Issues
88(6)
Authenticity and Cultural Space
94(2)
Tourism and Changes to Intangible Heritage
96(1)
Culturally Appropriate and Sustainable Use of Assets
97(1)
Stakeholder Consultation in Setting Management Priorities
98(3)
Cultural Tourism Products-A Regional Perspective
101(14)
Introduction
101(1)
Products
102(5)
Benefits of Adopting a Marketing Approach to Product Development
107(2)
Hierarchy of Attractions
109(1)
Developing Cultural Tourism Attractions
110(4)
Conclusions
114(1)
Commodification, Environmental Bubbles, and Cultural Tourism Products
115(20)
Introduction
115(1)
Consumption-Strangeness versus Familiarity and the Environmental Bubble
116(6)
Creating Cultural Tourism Products or Attractions
122(5)
Tactics
127(7)
Conclusions
134(1)
The Cultural Tourism Market: A Cultural Tourism Typology
135(18)
Introduction
135(1)
Who Are Cultural Tourists?
135(4)
A Typology of Cultural Tourists: Recognizing Different Shades of Cultural Tourists
139(5)
Five Types of Cultural Tourists
144(3)
Testing the Model: Hong Kong As a Case Study
147(3)
Implications for Cultural Tourism
150(3)
Gatekeepers
153(18)
Introduction
153(2)
Using Cultural and Heritage Assets to Brand a Destination
155(7)
The Role of Gatekeepers in Conveying Messages
162(7)
Effect of Many Gatekeepers on the Message Passed to the Tourist
169(2)
Assessment
171(14)
Introduction
171(1)
Assessing the Tourism Potential of Assets
172(1)
Considering the Wider Context
173(3)
Understanding the Asset in Its Setting
176(1)
Asset Specific Issues: ``Place'' and Cultural Spaces
177(3)
Stakeholder and Consultation Issues
180(3)
People, Skills, and Financial Resources
183(1)
Conclusions
184(1)
Asset Auditing and Planning
185(16)
Introduction
185(1)
An Audit Model
185(4)
An Audit Procedure
189(3)
Testing the Procedure-Hong Kong
192(3)
Planning
195(6)
Marketing
201(14)
Introduction
201(1)
Marketing As a Management Tool
201(3)
Unique Features of Marketing in Cultural Tourism
204(1)
Thinking Strategically
205(3)
Sustainable Competitive Advantages
208(1)
Role of Research
209(2)
Putting It Together-The Marketing Plan
211(1)
The Four Ps-The Marketing Mix
212(2)
Conclusions
214(1)
Presentation and Management of Heritage Assets
215(16)
Introduction
215(5)
Reinvestment of Revenue in Conservation As One Benefit of Tourism
220(3)
Fees and Levies Raised at the Source
223(8)
Epilogue 231(2)
References 233(22)
Index 255

An electronic version of this book is available through VitalSource.

This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.

By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.

Digital License

You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.

More details can be found here.

A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.

Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.

Please view the compatibility matrix prior to purchase.