Take control of your personal data. Learn how companies manipulate and exploit your data and what you can do to access, delete, and monetize it yourself.

Both a handbook and a manifesto, Data for All is a must-read for anyone who wants to take control of their personal data. It lays out how businesses collect, use, and exploit your data, and clearly explains the legislation that will overturn the existing system. Follow John Thompson’s direct and accessible guidance and you’ll completely change your relationship with your data.

In this fascinating book, you will learn how to oversee who accesses your data, how much different types of data are worth, and how to keep private details private. You’ll soon stop being a passive source of free data, and start earning a “data dividend”—hundreds or thousands of dollars paid out simply for your daily online activities.

Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.

John K. Thompson is an international technology executive with over 35 years of experience in the fields of data, advanced analytics, and artificial intelligence (AI). He was an executive partner at Gartner, and he was responsible for the advanced analytics business unit of the Dell Software Group. John is the author of Analytics Teams: Harnessing analytics and artificial intelligence for business improvement and co-author of Analytics: How to win with Intelligence. He holds a bachelor of science degree in computer science from Ferris State University and an MBA in marketing from DePaul University.