Ethics in Public Relations: A Guide to Best Practice,9780749442767

Ethics in Public Relations: A Guide to Best Practice

by
ISBN13: 9780749442767
ISBN10: 074944276X
Format: Paperback
Pub. Date: 2004-08-01
Publisher(s): Kogan Page Ltd
List Price: $37.45

Rent Book

Select for Price
Add to Cart
There was a problem. Please try again later.

New Book

We're Sorry
Sold Out

Used Book

We're Sorry
Sold Out

eBook

We're Sorry
Not Available

Buy from our Marketplace starting at $47.25

How Marketplace Works:

  • This item is offered by an independent seller and not shipped from our warehouse
  • Item details like edition and cover design may differ from our description; see seller's comments before ordering.
  • Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
  • Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
  • Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.

Summary

Unique practical knowledge and tools to help the reader understand the ethical dilemmas inherent in PR

Table of Contents

List of figures ix
About the Institute of Public Relations x
About the author xi
About the consultant editor xii
Foreword xiii
Preface xiv
Part one: What lies beneath
1 Before we begin: new profession... or one of the oldest?
3(12)
Public relations ethics: oxymoron?
4(1)
A tarnished history
5(3)
Defining our terms
8(2)
A profession or professionalism?
10(1)
Aspiring to professionalism
11(1)
Measuring your professionalism quotient
12(3)
2 A tangled web: the 'truth' about PR ethics
15(10)
An epidemic of lying
16(1)
The 'truth' in public relations
16(3)
Predicting honesty on the job
19(2)
Truth telling as a principle of behaviour
21(4)
3 To do no harm: the issue of trust
25(6)
Truth and trust
25(1)
The limits of organizational responsibility
26(2)
To whom are you loyal?
28(3)
4 Whose rights are right?
31(6)
Rights and responsibilities
32(1)
When my right conflicts with yours
33(1)
Conflicting rights in public relations
34(3)
5 The trouble with rules
37(6)
Rules rule our lives
37(1)
Those darn deontologists
38(1)
The real trouble with rules
39(1)
'Situations alter cases'
40(1)
Moral relativism and situations
41(1)
The problem with situations
42(1)
6 Robin Hood ethics
43(8)
What the heck is 'utilitarianism'?
44(1)
Motives be damned
45(1)
Problems with Robin Hood
46(5)
Part two: Ethics and the practitioner
7 Your staircase to respect
51(16)
R-E-S-P-E-C-T
51(2)
Still the moral child
53(1)
The moral child grows up
54(2)
An ethical litmus test?
56(2)
More than good manners: ethics and etiquette
58(3)
Morality and your level of competence
61(6)
8 The good, the bad and the (almost) ugly: ethics codes
67(10)
Codes as contracts
68(1)
Minimum standards or ideals?
68(1)
Who needs codes, anyway?
69(1)
A global code?
70(1)
Relying on a personal code
71(2)
Using personal values
73(1)
Developing your own code
74(3)
9 Sex and the single (or not) PR practitioner: conflict of interest
77(10)
Defining a conflict
78(1)
Sleeping with... the enemy?
78(1)
Practicalities before ethics
79(2)
Outside conflicts
81(1)
Personal relationships and ethical principles
82(1)
Other conflict situations
82(5)
10 You... against the world
87(10)
A dilemma you don't need
87(1)
A continuum of tattling
88(1)
How to be a whistleblower
89(2)
Tattling
91(1)
The temptations of moonlighting
91(6)
Part three: Strategies and dilemmas...
11 Media relations: breeding ground for ethical problems
97(8)
Ethics of the relationship
98(1)
Honesty in media relations
99(1)
Media access and ethics
100(1)
Journalists have codes, too
101(1)
Aspects of ethical media relations
102(3)
12 Persuasion... or propaganda?
105(14)
Engineering consent
106(1)
Ethical persuasion... an oxymoron?
107(1)
PR for biker gangs?
108(1)
Any client, any time?
108(1)
The advocate arises
109(1)
The 'right' to PR counsel
110(1)
Sneaky propaganda
111(1)
A war of words
111(1)
The pitfalls of euphemism
112(1)
Doublespeak
113(1)
The 'controlled lexicon'
114(1)
The vocabulary of public relations
114(1)
Persuasion by lobby
115(1)
Transparency versus obfuscation
116(3)
13 Good causes and bad taste
119(10)
'Aware' of the issues
119(1)
A staple of community relations
120(1)
Seeking a good fit
121(3)
From good causes to good taste
124(5)
14 PR and plagiarism
129(8)
A PR practice
129(1)
Defining plagiarism
130(1)
Crossing the line
131(6)
Part four: Organizations, ethics and public relations
15 The true reality of everyday ethics: making decisions
137(20)
Why make a decision at all?
138(1)
The best you can hope for
139(1)
Ethical dilemmas: not all the same
140(1)
Decision steps
141(3)
Making those ethical decisions in PR
144(3)
A case in point
147(2)
Other approaches
149(1)
Criteria for second guessing
149(4)
PR practitioners as ethical decision-makers
153(1)
The researcher told us so
153(4)
16 PR and the corporate ethics programme
157(6)
Organizational ethics/PR ethics: not the same thing
157(1)
Ethics as window-dressing
158(1)
Social responsibility defined
159(1)
Public relations' role
160(3)
17 Making business accountable: the 'new breed' of PR
163(6)
Back to the classroom
164(1)
Teaching and learning
165(1)
Learning about ethics
166(2)
Drawing to a conclusion
168(1)
Appendix 1: For your bookshelf 169(4)
Appendix 2: Institute for public relations code of conduct 173(4)
Appendix 3: Guidelines for the ethics audit 177(4)
Index 181

An electronic version of this book is available through VitalSource.

This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.

By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.

Digital License

You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.

More details can be found here.

A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.

Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.

Please view the compatibility matrix prior to purchase.