The A to Z Facebook guide for users, marketers, and developers alike
Facebook has more than a billion users worldwide. Whether you enjoy spending time on Facebook every day, use it to advertise and market your product, or develop Facebook apps, this go-to guide has something you need. Its six minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps. It's fully updated to cover the latest Facebook changes, including Graph Search, mobile apps, Timeline enhancements, and news feed redesign.
- Facebook has more than one billion active users who share more than 30 billion pieces of content each month
- More than 37 million brands have Pages on Facebook
- This complete guide has been fully updated to cover Facebook's latest changes, including Graph Search, mobile apps for both users and Page managers, a redesigned news feed, and enhancements to the Timeline
- Minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps
Facebook All-in-One For Dummies, 2nd Edition is packed with helpful information, great ideas, and ways to help you get even more out of Facebook.
Jamie Crager is the CEO and founder of Crowdshifter.com, a digital media consulting firm providing social media services and strategic advice. Scott Ayres has been addicted to social media since before MySpace. He is currently the “Ambassador of Awesomeness” for the Facebook Scheduling app PostPlanner.com.
Introduction 1
Book I: Creating a Timeline 5
Chapter 1: Deciding to Join 7
Chapter 2: Creating Your Account 15
Chapter 3: Touring the Interface 49
Chapter 4: Customizing Your Privacy Settings 63
Chapter 5: Finding Help 83
Book II: Connecting with Others 91
Chapter 1: Creating Your Social Media Persona 93
Chapter 2: Posting and Interacting 105
Chapter 3: Sharing Photos 117
Chapter 4: Sharing Videos 133
Chapter 5: Participating in Groups 145
Chapter 6: Going Mobile 157
Chapter 7: Keeping Up with Events 171
Chapter 8: Having Private Conversations 187
Chapter 9: Games and Gifts 197
Chapter 10: Professional Networking 209
Chapter 11: Managing Connections Gone Awry 221
Book III: Connecting to Other Social Media 233
Chapter 1: What Is Social Media? 235
Chapter 2: Connecting Facebook to Everything Else 245
Chapter 3: Flying on Autopilot 259
Book IV: Building a Business Page 267
Chapter 1: Creating a Business Page 269
Chapter 2: Customizing Your Business Page 283
Chapter 3: Touring Your Business Page 295
Chapter 4: Building Your Community 319
Book V: Marketing Your Business 337
Chapter 1: Building a Network of Influence 339
Chapter 2: Running a Social Marketing Campaign 349
Chapter 3: Using Insights to Track Your Success 363
Chapter 4: Ads, Promotions, and Offers 377
Chapter 5: Identifying Your Target Audience 407
Book VI: Developing Facebook Apps 415
Chapter 1: Custom Apps for Business Pages 417
Chapter 2: Building Canvas Apps and Page Tabs 429
Chapter 3: Creating Your Own Apps 445
Chapter 4: Tour of the Facebook API 459
Index 475
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