The Fast Forward MBA Pocket Reference

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Format: Paperback
Pub. Date: 1997-02-01
Publisher(s): John Wiley & Sons Inc
List Price: $13.86

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Summary

Find the information you need to solve your business problems-FAST! When those big business decisions loom and success hangs in the balance, you need reliable, authoritative information immediately-not tomorrow, not next week, NOW! With The Fast Forward MBA Pocket Reference as your constant companion, you2ve got it! In this unparalleled resource you2ll find clear, concise coverage of the complete range of essential business topics in a format designed especially for people in a hurry. You2ll also find cutting-edge business ideas from highly regarded thinkers and doers and an exhaustive list of sources for up-to-the-minute info that you can use every day. In this indispensable guide you2ll find: A comprehensive reference of essential business issues-key terms, tools, and topics from management, economics, strategy, accounting, finance, manufacturing, marketing, and international business The latest methods and suggestions for solving your toughest business problems Complete coverage of the business and technological innovations of the past decade A convenient format with short, lively entries that tell you what you need to know without getting bogged down in theory Whether you2re a hard-driving entrepreneur or professional, a busy executive or manager, or a student eager to make your way in the business world, The Fast Forward MBA Pocket Reference puts the knowledge you need where you need it most-right in the palm of your hand.

Author Biography

Paul A. Argenti is Professor of Management and Corporate Communication at The Tuck School of Business at Dartmouth

Table of Contents

INTRODUCTION xiii
CHAPTER 1--ACCOUNTING
1(54)
Management Accounting: Different from Financial Accounting
1(1)
Management Accounting Information
2(2)
Functions of Management Accounting
4(1)
Changing Competitive Environment
5(6)
Behavioral Implications of Management Accounting Information
11(1)
Principal Financial Statements
11(4)
The Income Statement
15(3)
Net Working Capital
18(1)
Financial Cash Flow
19(2)
Financial Accounting: Measurement of Accounting Income versus Cash Flow
21(3)
Statement of Cash Flows
24(2)
Financial Statement Analysis
26(10)
Uses and Limitations of Ratio Analysis
36(2)
The Federal Income Tax System
38(2)
Summary
40(2)
Accounting Key Concepts
42(10)
More Readings
52(3)
CHAPTER 2--COMMUNICATION
55(34)
Management Communication
55(11)
Corporate Communication
66(6)
Summary
72(1)
Communication Key Concepts
73(10)
More Readings
83(6)
CHAPTER 3--ECONOMICS
89(26)
Macroeconomics
89(5)
Microeconomics
94(5)
Summary
99(1)
Economics Key Concepts
100(11)
More Readings
111(4)
CHAPTER 4--ENTREPRENEURSHIP
115(20)
The Entrepreneurial Profile
115(2)
Entrepreneurial Opportunities
117(1)
Promising Business Areas
118(1)
Business Forms
119(1)
Business Plans
120(2)
Sources of Financing
122(1)
Summary
123(1)
Entrepreneurship Key Concepts
124(9)
More Readings
133(2)
CHAPTER 5--FINANCE
135(38)
Goals of the Modern Corporation
136(2)
What Is Financial Management?
138(5)
The Role of the Modern Financial Manager
143(3)
Management Decisions and Shareholder Value
146(4)
A Basic Methodology for Measuring Value
150(3)
Recent Innovations in Applied Value Measurement
153(4)
Summary
157(1)
Finance Key Concepts
158(10)
More Readings
168(5)
CHAPTER 6--INTERNATIONAL BUSINESS
173(14)
The Global Marketplace
173(1)
The Competitive Advantages Needed for Global Competition
174(2)
Benefits and Opportunities Associated with a Global Approach
176(1)
Summary
177(1)
International Business Key Concepts
178(6)
More Readings
184(3)
CHAPTER 7--MARKETING
187(24)
What Is Marketing?
187(1)
Is Marketing Really a Soft Discipline?
187(1)
The Customer
188(5)
The Product
193(7)
Summary
200(1)
Marketing Key Concepts
201(7)
More Readings
208(3)
CHAPTER 8--ORGANIZATIONAL BEHAVIOR
211(54)
Individual Level of Analysis--Managing Individuals
211(13)
Group Level of Analysis
224(6)
Organizational Level of Analysis
230(4)
Summary
234(1)
Organizational Behavior Key Concepts
235(22)
More Readings
257(8)
CHAPTER 9--STRATEGIC MANAGEMENT
265(26)
Historical Overview of Strategic Management
267(2)
Strategy Formation: Three Widely Used Approaches
269(10)
The Latest Conventional Wisdom
279(5)
Strategic Management Key Concepts
284(5)
More Readings
289(2)
CHAPTER 10--THE JOB SEARCH
291(32)
Why Look for a New Job...Or Any Job?
291(1)
When to Look for a New Job
292(1)
Strategic Inflection Points
293(1)
What Do I Look for in a New Job? Do I Have to Like My Coworkers?
294(1)
Laundry List
294(1)
Resume Writing for Success
295(3)
Some Other Things to Think About
298(2)
Resume Types
300(1)
Resume Red Flags
300(4)
Interview
304(5)
Using the World Wide Web
309(2)
Internet Resources
311(2)
Networking
313(4)
Summary
317(1)
Job Market Key Concepts
318(3)
More Readings
321(2)
NOTES 323(2)
ELECTRONIC REFERENCES 325(4)
INDEX 329

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