General Aviation Marketing and Management,9781575241920

General Aviation Marketing and Management

by ;
Edition: 2nd
ISBN13: 9781575241920
ISBN10: 1575241927
Format: Hardcover
Pub. Date: 2003-04-01
Publisher(s): Krieger Pub Co
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List Price: $102.71

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Author Biography

Alexander T. Wells, Ed.D. is an adjunct professor of aviation business administration at Embry-Riddle Aeronautical University. His career in the aviation industry began in 1960 and over the next 12 years he held posts in various segments of the air transportation industry. Entering academia in 1972, he taught and authored nine textbooks in the field of air transportation during the subsequent 30 years. In 2000 he was awarded the University Aviation Association's Dr. Frank E. Sorenson award for outstanding achievement of excellence in aviation research scholarship Bruce D. Chadbourne, Ed.D. has 30 years experience teaching business courses at the graduate and undergraduate levels and is currently a professor in the College of Business at Embry-Riddle Aeronautical University. As a sales manager and business owner, he has extensive experience in applying marketing and management strategies and concepts. These combine to enhance his expertise in general aviation marketing and management

Table of Contents

Preface ix
Acknowledgments xiii
Part One Introduction
General Aviation: A Historical Perspective
3(26)
The Scope of General Aviation
29(34)
Part Two FBO Management
The Fixed Base Operator: Backbone of General Aviation
63(20)
Managing a Fixed Base Operation
83(20)
Financial Planning and Control
103(24)
Part Three The Marketing Process
The Role of Marketing
127(16)
Marketing Research
143(12)
Transportation Needs Assessment
155(24)
Value Analysis: Costs versus Benefits
179(14)
Methods of Acquiring a Business Aircraft
193(32)
Promotion and Sales
225(20)
Sales Management
245(122)
Appendix
A Study Guide
261(64)
B Corporate Aircraft Sales Presentation
325(14)
C FBO Marketing and Management Cases
339(24)
D Three Week On-site Training Program for a New Aircraft Salesperson
363(4)
Index 367

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