The Generation of Trust Public Confidence in the U.S. Military Since Vietnam,9780844741888

The Generation of Trust Public Confidence in the U.S. Military Since Vietnam

by
ISBN13: 9780844741888
ISBN10: 0844741884
Format: Paperback
Pub. Date: 2002-01-01
Publisher(s): Aei Press
List Price: $16.05

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Summary

A penetrating look at why today's generation looks up to the military more than its Baby Boomer parents ever did.

Author Biography

David C. King is associate professor of public policy at Harvard University.

Table of Contents

Acknowledgments v
Public Trust
1(12)
The Generational Gulf
13(7)
Performance
20(12)
Coming Out of the Shadow: Military Reform and Success
24(8)
Professionalism
32(38)
The Military and Drugs
33(5)
Racial Integration
38(11)
Women in the Military
49(12)
Politics and the Military
61(9)
Persuasion
70(10)
Paid Advertising
71(3)
Free Advertising
74(6)
Generations and Marketing for the Twenty-First Century
80(6)
Appendix 86(3)
Notes 89(6)
References 95(10)
Index 105(6)
About the Authors 111

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