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Whatever their age or experience, graphic designers like to be stretched creatively. The Graphic Design Exercise Book is a series of challenging design briefs designed to kick-start creativity, stretch the imagination and develop new skills that can beef up a designer's portfolio. Beginner, intermediate and advanced creative challenges in a wide range of graphic genres including branding, packaging, logos, book design, and music graphics are presented with multiple possible solutions and commentary from professional designers. Each design brief lists required materials and equipment and estimated completion time so designers can select from quick-fix exercises to immersive, intense experiences.
Graphic designers like to be creatively challenged. The design briefs in The Graphic Design Exercise Book act as sparks to fire your creativity and exercises to broaden your skill set. As prompts for developing your own personal projects they can lead to unexpected developments and revitalized portfolios, helping you break into new and lucrative areas of the design industry.
Each brief is illustrated with inspiring reference material providing a visual resource that can be utilized well beyond this book. Sample roughs and visuals show work in progress to give you an insight into the thought processes and creative bent of other designers. Industry insiders share their specialist knowledge, offering professional advice on a selection of fully realized projects.
As an additional research tool, The Graphic Design Exercise Book gives you a full glossary and reading list for every genre covered, including:
-packaging
-visual identity and branding
-page layout
-music graphics
-screen-based design
| Introduction | p. 006 |
| Packaging | p. 010 |
| Glossary | p. 016 |
| Reading list & equipment | p. 017 |
| Eco-friendly laundry packaging | p. 018 |
| Tea packaging | p. 028 |
| Cosmetics packaging | p. 040 |
| Visual identity & branding | p. 048 |
| Glossary | p. 056 |
| Reading list & equipment | p. 057 |
| Stationery | p. 058 |
| Namestyle | p. 072 |
| Namestyle & symbol | p. 084 |
| Linked identities | p. 096 |
| Branding palette | p. 108 |
| Page layout | p. 120 |
| Glossary | p. 126 |
| Reading list & equipment | p. 127 |
| Magazine cover & spreads | p. 128 |
| Magazine cover, contents page & spreads | p. 140 |
| Arts program | p. 152 |
| Music graphics | p. 164 |
| Glossary | p. 170 |
| Reading list & equipment | p. 171 |
| CD covers | p. 172 |
| Promotional posters | p. 182 |
| CD covers & poster | p. 194 |
| Screen-based design | p. 206 |
| Glossary | p. 210 |
| Reading list & equipment | p. 211 |
| Home page & navigation system | p. 212 |
| E-card | p. 224 |
| Travel website | p. 236 |
| Design directory | p. 248 |
| Contributing students | p. 250 |
| Index | p. 251 |
| About the authors & acknowledgments | p. 256 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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