How to Start a Home-based Car Detailing Business
by Doyle, RennyEdition: 1st
Format: Paperback
Pub. Date: 2012-08-07
Publisher(s): Globe Pequot
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Summary
Everything you need to know to run a profitable and satisfyingcar detailing business from your home
Author Biography
Renny Doyle has been a Master Detailer for over 30 years and his list of clientele is filled with both business leaders and celebrities alike including being the “Detailer of Air Force One.” Renny is the editor of Auto Detailing Magazine and the producer of Auto Detailing TV.com. In addition, Renny coaches, trains, and mentors both new and experienced detailers from across the globe within a one-on-one coaching environement at his detailing studio located in Southern California and via his website and blog www.detailingsuccess.com.
Table of Contents
| Acknowledgments | p. xi |
| Introduction: Something for YOU to Think About | p. xiii |
| Starting a Detailing Business | p. 1 |
| Ask Yourself: What Is Your Why? Why Start a Small Business? | p. 2 |
| Who Makes a Good Detailer? | p. 4 |
| A Look at What Detailing Is | p. 12 |
| Is the Timing Right to Start a Detailing Business? | p. 21 |
| Detailing Is an Easy to Start Business, Right? | p. 23 |
| Procrastination Is a Thief in the Night | p. 25 |
| Envisioning Your Detailing Business | p. 26 |
| Going Mobile or with a Fixed Location | p. 27 |
| Retail versus Wholesale Detailing | p. 29 |
| Small and Specialized versus Large and Volume-Based | p. 29 |
| Can You Make This Detailing Business Happen Within Your Market? | p. 33 |
| Will Detailing Support Your Income Needs? | p. 34 |
| Be Prepared: Success Means Sacrifice | p. 41 |
| Be Patient: Like Rome, a Detailing Business Isn't Built in a Day | p. 43 |
| Writing a Business Plan | p. 44 |
| Strong Points of this Venture | p. 44 |
| Weak Points of this Venture | p. 45 |
| Business Plan Outline | p. 45 |
| Special Notes on Your Business Plan | p. 55 |
| Building the Financial Foundation | p. 56 |
| Spend Capital Where it Counts | p. 57 |
| Building a Budget for Your Detailing Business Start-Up or Expansion | p. 58 |
| Shop Your Local Market and Evaluate Your Competition | p. 62 |
| Clearly Hear Your Market: It's Talking to You | p. 64 |
| Run Realistic Sales and Profit Projections | p. 66 |
| Setting Up Your Business with the Right Business Structure and Equipment | p. 169 |
| Home-Based Office Space and Equipment | p. 76 |
| Equipping Your Detailing Business | p. 79 |
| Fixed Location | p. 80 |
| Your Mobile System | p. 82 |
| Equipment | p. 82 |
| New Biotechnologies | p. 88 |
| Detailing Clay | p. 89 |
| Various Cleaners and Dressings | p. 89 |
| Eco-Based Detailing Is Real and Growing | p. 92 |
| Training and Knowledge Building | p. 94 |
| You Need to Perform at a Very High Level | p. 95 |
| Specialized Training | p. 96 |
| Birds of a Feather | p. 98 |
| Finding Mentors | p. 98 |
| Detailing Diary | p. 102 |
| Building and Selling: Your Detailing Menu | p. 108 |
| Establishing a Loyal Customer Base | p. 108 |
| Selling to Your Market | p. 109 |
| Designing Your Menu | p. 111 |
| Express Detail | p. 111 |
| Deluxe Detail | p. 115 |
| Signature Detail | p. 117 |
| Show-Car Finish Detail | p. 119 |
| Building Your Customized Detailing Menu | p. 122 |
| Additional Services to Offer | p. 123 |
| The Value of the Upsell | p. 123 |
| Detailing Quicksand | p. 123 |
| Add-On Services | p. 125 |
| Specialty Services to Increase Profits and Customer Base | p. 129 |
| Why Not Offer All of The Above Services, While NOT Actually Performing The Work? | p. 133 |
| Web-Based Marketing | p. 135 |
| Website Building and Management | p. 136 |
| Choosing a Domain Name | p. 136 |
| Keywords and Title Tags | p. 138 |
| Google Places | p. 140 |
| Links | p. 140 |
| Blogging | p. 141 |
| Social Media Marketing | p. 143 |
| Groupon and LivingSocial | p. 148 |
| Your Newsletter Efforts | p. 151 |
| The Power of the Press Release | p. 152 |
| Traditional Marketing Strategies | p. 155 |
| Reputation | p. 155 |
| Perceived Value | p. 156 |
| Trust | p. 156 |
| Connection | p. 157 |
| Local Car Events | p. 158 |
| Your Local Mall | p. 159 |
| Localized Networking | p. 161 |
| Client Compounding | p. 169 |
| Micro-Marketing: Your Daily Efforts to Fast and Start Screaming! | p. 172 |
| Opening Your Doors | p. 174 |
| Start With Some Practice Details | p. 174 |
| Setting the Bar at the Right Level | p. 174 |
| Working Your Referral System | p. 175 |
| Track Every Client You Do Work For | p. 175 |
| image Is Everything | p. 176 |
| Branding | p. 176 |
| Fire the Boss, But Don't Rush It | p. 177 |
| Establishing a Solid Sales System | p. 178 |
| Hone In On Your Phone Skills | p. 179 |
| Master Your Diagnostic Sales Techniques | p. 180 |
| Using a Little Psychology to Help Sales | p. 183 |
| Work That Menu | p. 184 |
| Scheduling Detailing Jobs | p. 184 |
| Hiring Employees | p. 184 |
| A Great Sales Training Resource | p. 186 |
| Myths versus Truths | p. 188 |
| Addiction to Perfection and How It Can Make or Break You | p. 188 |
| Detailing Is Really All About Paint Perfection | p. 189 |
| Build ft and They Will Come | p. 190 |
| My Car Looks Good. I Can Detail Anything, Really | p. 190 |
| When to Fire Your Boss | p. 190 |
| Make a Million In Detailing? | p. 190 |
| Using Detailing as a Springboard for New Opportunities | p. 192 |
| The Most Important Words of Detailing Wisdom I Can Share With You | p. 192 |
| Don't Put It Off, Get Going Now! | p. 196 |
| Important Forms for a Detailing Business | p. 198 |
| Resources | p. 204 |
| Glossary | p. 206 |
| Index | p. 213 |
| About the Author | p. 218 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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