How Stella Saved the Farm A Tale About Making Innovation Happen
by Govindarajan, Vijay; Trimble, ChrisFormat: Hardcover
Pub. Date: 2013-03-12
Publisher(s): St. Martin's Press
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Summary
A parable by The New York Times bestselling authors of Reverse Innovation: how to make innovation happen, with lessons for any business big or smallHow Stella Saved the Farm is a parable about a farm in trouble - a farm managed by animals. The farm will succeed only if the team pulls together and innovates to create new profits; otherwise, it will be bought out by a hostile human competitor. The main characters in the story - Stella, Deirdre, Bull, Mav, Einstein, Rambo, Maisie, and Andrea - are all like people you know, maybe even yourself. The tale includes an unexpected leadership challenge, an ambitious call to action, a bold idea, countless internal obstacles and conflicts, fears, joys, triumphs, and even a love story.With eight simple lessons to guide innovation initiatives to success, it prepares business readers to avoid some of innovation's most toxic myths, teaches how to build the right kind of team, and shows how to learn quickly from experience.
Author Biography
Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and founding director of the Tuck School’s Center for Global Leadership. He has worked with dozens of Fortune 500 corporations and speaks at conferences around the world. He lives in New Hampshire.
Chris Trimble has dedicated more than ten years to studying a single challenge that vexes even the best-managed corporations: how to execute an innovation initiative. With Govindarajan he coauthored the New York Times bestseller Reverse Innovation (2012). He lives in Vermont.
Table of Contents
“We have found How Stella Saved the Farm to be a very useful tool for raising the key challenges in organizing and executing innovation initiatives.”
James Euchner, VP, Global Innovation at The Goodyear Tire & Rubber Company
"Deere has already held innovation workshops based on Stella, with very positive results. This is a powerful, practical tool for learning and executive development." --Mary Jones, Vice President Global Human Resources, Deere & Company
“This elegant story, rich in insight into what it takes to make innovation happen, has already had tremendous impact in GE executive development programs and on key innovation projects.” Stephen Liguori, Executive Director - Global Innovation and New Models, General Electric
“Govindarajan and Trimble have managed to do the unthinkable -- develop a case study that is both seriously thought-provoking and truly entertaining.” Dolph Johnson, Senior Vice President, Human Resources, Hasbro
“At first glance, I was skeptical. By the end, I was blown away. In a quick, fun read I found brilliant simplicity, capturing best practices for enabling and managing innovation. I continue to recommend Stella to executives seeking to turn new ideas into material business outcomes.” —Roy Rosin, former vice president of Innovation, Intuit
“Delightful to read. And, it sliced right through the complexities of innovation.” —Kathy O’Hara, Leadership and Organization Development Manager, AT&T Consumer IT
“Simple. Powerful. Memorable. This story resonates with our own experiences.”—Jonathan Hornby, director of Worldwide Marketing, SAS Institute, and author of Radical Action for Radical Times
“Lively characters and practical lessons.”—Abdul Halim bin Abdul Manaf, Product and Quality Program Manager, Freescale Semiconductor
“A wonderful story with terrific insights into innovation.”—Kristi Marsella, vice president, Talent Management, E&J Gallo Winery
“Fantastic, practical, and business-minded read. Relevant for the business challenges of innovation, organizational renewal, and growth.”—Sipho Gumbi, Senior Organizational Development Consultant, MTN Group Management Services
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