How to Succeed in Marketing: A Step by Step Guide to Developing Low Cost Marketing Strategies and Maximizing Performance,9781899924547

How to Succeed in Marketing: A Step by Step Guide to Developing Low Cost Marketing Strategies and Maximizing Performance

by
ISBN13: 9781899924547
ISBN10: 189992454X
Format: Paperback
Pub. Date: 2002-10-01
Publisher(s): Perseus Distribution Services
Availability: This title is currently not available.
List Price: $17.06

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Summary

This book includes:
-- Fundamentals of marketing
-- Writing business and marketing plans
-- Costs of marketing
-- Market research
-- Market segmentation
-- Using the Internet and other innovations
-- Customer Service
-- How to measure success in marketing

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