How to Understand and Use Design and Layout,9780891343585

How to Understand and Use Design and Layout

by
Edition: Reprint
ISBN13: 9780891343585
ISBN10: 089134358X
Format: Paperback
Pub. Date: 1991-02-01
Publisher(s): North Light Books
List Price: $25.67

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Summary

The details of design and layout are explained in simple, understandable principles. Designers are guided through each step of design, type, composition and layout.

Table of Contents

Introduction 6(8)
How to use This Book 8(2)
SECTION ONE: Exploring design options
The basis of design
10(2)
Choosing a shape to work on
12(2)
Laying out and positioning the first line
14(2)
Choosing the right proportions for your line
16(2)
Introducing more lines to your layout
18(4)
Introducing shapes to your layout
22(2)
Choosing the right proportion for your shapes
24(2)
Bringing the line and shape together
26(2)
Introducing more lines to your design area
28(2)
Introducing lines to various shapes
30(2)
Laying out and positioning the line as a heading
32(2)
Changing the size and spacing of the headings
34(2)
Introducing words as headings with lines for text
36(2)
Making shapes with headings and lines for text
38(2)
Introducing a heading and lines of text to a single shape
40(2)
Introducing headings and lines of text to various shapes
42(2)
Becoming aware of different typefaces
44(2)
Typefaces for headings and text
46(2)
Introducing more typeface styles
48(2)
Choosing the right typeface for the design
50(2)
Adding a single color to headings
52(1)
Reversing letter forms out of a single color
53(1)
Adding colors to text
54(2)
Using color in headings and text
56(2)
Bringing type and illustration together
58(2)
Bringing type and photographs together
60(2)
SECTION TWO: Making design decisions
The various areas of design
62(2)
Design and composition
64(2)
Deciding on the size and shape to work on
66(2)
Deciding on the position of one heading
68(2)
Deciding on the position of two headings
70(2)
Positioning multiple headings
72(2)
Positioning a heading with a photograph
74(2)
Positioning headings with photographs
76(2)
Mixing headings and illustrations
78(2)
Positioning headings around a free shape
80(2)
Positioning headings and text with rectangular shapes
82(2)
Mixing headings and text around free shapes
84(2)
Mixing headings and text with illustrations and photographs
86(8)
Choosing a suitable typeface
94(6)
Deciding on the right color
100(4)
Creating a mood with color
104(2)
SECTION THREE: Fine tuning the design
The design process
106(2)
Designing stationery
108(2)
Letterheads
110(2)
Designing a business card
112(1)
Designing a compliment slip
113(1)
Designing an advertisement for print
114(2)
Designing a newsletter
116(4)
Designing an insert for direct mail advertising
120(4)
Designing a full-color brochure
124(6)
Designing a poster
130(4)
Designing for packaging
134(6)
Linking the design to other promotional material
140(2)
Index 142(2)
Acknowledgements 144

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