Interior Design in Practice Case Studies of Successful Business Models
by Maurer, Terri L.; Weeks, KatieEdition: 1st
Format: Paperback
Pub. Date: 2013-11-11
Publisher(s): Wiley
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Summary
Written by a former ASID national president and an eco-structure magazine editor, Interior Design in Practice: Case Studies of Successful Business Models provides a concise collection of real-world case studies of the business of interior design practice with lessons for everyone from the sole practitioner to large firms. Updated and revised, the Second Edition discusses how to develop an interior design business through helpful examples. As a companion to Mary Knackstedtrs"s Interior Design Business Handbook as well as Christine Piotrowskirs"s Professional Practice for Interior Designers, this book is ideal for professionals in interior design.
Author Biography
TERRI L. MAURER, FASID, a former national president of ASID, is a business consultant, commercial interior designer, author, speaker, and educator. Based in Akron, Ohio, she is the owner of Maurer Design Group and President of Maurer Consulting Group.
KATIE WEEKS, the editor of eco-structure magazine, is an experienced design writer and editor. She is a former editor of Contract magazine and has served as a member of the editorial advisory board for ASID ICON magazine.
Table of Contents
| Introduction | |
| Starting A Design Business | |
| The Beginning. | |
| Why do you want to have your own business? | |
| Do you have what it takes? | |
| The ABCs of Planning | |
| Business Planning vs. Strategic Planning: Johnson Consulting Services | |
| Thinking Ahead: Peterson-Arce Design Group | |
| Thinking Strategically: Carson Guest Interior Design Services Inc | |
| Financial Planning | |
| Sound Structure: Daroff Design Inc. + DDI Architects PC | |
| Establishing Fees: Deciding What You Are Worth: Kathryn Scott Design Studio, American & International Designs, Inc., Nirmada Interior Architecture and Design | |
| Complete Contracts = Profitable Projects: Debra Browne, ASID, Harrison Browne Interior Design | |
| Protecting Your Business: Insurance and Contracts | |
| Preparing for Risk: Buying Insurance: Jeremy Welsh, The Insurance Exchange | |
| Setting Up Shop: Location, Location, Location: Charles C. Carpenter, CFM, CFMJ | |
| Advice in Hindsight: If I Were Starting a Firm Today | |
| Structure and Support | |
| Building the Team | |
| Finding Their Motivation: Rabaut Design Associates | |
| Help Wanted: Finding Team Members | |
| Getting Started: Studio 2030 | |
| Making the Cut | |
| Tips to Avoid Costly Hiring Mistakes: Joan Lloyd & Associates | |
| Going it Alone: Solo Practitioners | |
| Flying Solo: Patterson House Design Group | |
| In Process: Design Team Structure and Project Management | |
| Process Makes Perfect: Soucie Horner | |
| Step by Step: Chute Gerdeman Retail | |
| Come Together: Working with Collaborators and Consultants | |
| HEDGE Design Collective | |
| LEEDing the Way: Ecoworks Studio | |
| Supply and Demand: Vendors and Consultants | |
| Love the One You're With: Bullock Associates Design Consultants, Inc | |
| Love the One You're With, Part 2: Renwall Interiors Limited | |
| A Two-Way Street: Coopertech Signs & Graphics | |
| Customers and Clients | |
| Constant Communication: Duffy Design Group | |
| Keeping it Personal: Adesso Design | |
| Decoding the Design Process: Steven Miller Design Studio | |
| Building Long-Term Relationships: SJvD Design | |
| Communications and Technology For a Modern Practice | |
| Who Are You?: Creating the Brand | |
| What is a Brand?: Studio PinpointÖ | |
| Consulting | |
| A Decade of Design: JJ Falk Design | |
| Repositioning, Rebranding, Reinventing: Palladeo | |
| To Market, To Market: Marketing and Public Relations | |
| Being a Professional: Networking and Professional Organizations | |
| Integrating Technology | |
| The Wired Practice: Lena West, xynoMedia | |
| The Communications Business: Domus Design Group | |
| Log On | |
| Going Global, Going Mobile: Retail Clarity Consulting | |
| Using the Web to Market Your Firm: Resolve Digital | |
| Marketing Through the Web: Merlino Design Partnership | |
| Plugged In: Slifer Designs | |
| Being a Professional: Ethics | |
| Ethics in Business: The Designers furniture gallery | |
| Being a Professional: Licensing and Certification | |
| Sustaining and Growing Your Business | |
| Taking Your Business to the Next Level | |
| Deciding When--and How--To Grow | |
| On Her Own But Not Alone: Mosaic Design Studio | |
| Jumping Right In: Catlin Design Inc | |
| A Deeper Look at More Complicated Means of Growth | |
| Deciding to Franchising | |
| A Franchise In Practice: Designs of the Interior | |
| Let's Make a Dealership | |
| Finding the Right Mix: Elements IV Interiors | |
| Ownership Transition: Contract Office Group | |
| Residential Roots: Barbara Goodman Designs | |
| A + B = C: Mergers and Acquisitions | |
| Buy In: Larry Wilson Design Associates | |
| Preparing for an Acquisition: Charles B. Schelberg, Miles & Stockbridge P.C | |
| A Successful Future: Sustaining Growth | |
| Suite Success: Cole Martinez Curtis and Associates | |
| Riding the Tide: Mancini Duffy | |
| Open to Opportunities: Wilson Associates | |
| Transitioning From Small to Mid-Size and Large Firms | |
| Spring to the Start: Diane Boyer Interiors | |
| Getting it Down on Paper: The Details of Growth | |
| Team in Training | |
| Hire and Seek: Creative Business Interiors | |
| Personnel Management Issues: Looking Outside for Internal Help | |
| Creating Policies and Guidelines | |
| Bringing in Benefits | |
| Monitoring Growth and Progress | |
| Success in Seattle: EHS Design | |
| Added Responsibility: Sechrist Design Associates | |
| The End Game | |
| Planning For the Future | |
| Learning From Experience: KSA Interiors | |
| Thinking Ahead | |
| What Are the Options? | |
| Business for Sale: What's Your Practice Worth? | |
| Twelve Questions to Ask a Broker | |
| Next in Line: Succession Planning | |
| An Action Plan for Succession: Dorothy Russel, Essential Futures | |
| Setting Goals: Facilities Connection | |
| Successful Succession: TRIO Design Group and David-Michael Design Inc | |
| Conclusion | |
| Appendices | |
| Additional Reading | |
| Case Study Participants and Contributors | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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