Literate Executive : Learn How to Write Like a Leader,9780071352888

Literate Executive : Learn How to Write Like a Leader

by
ISBN13: 9780071352888
ISBN10: 0071352880
Format: Hardcover
Pub. Date: 1999-10-01
Publisher(s): McGraw-Hill
List Price: $21.35

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Summary

"The art of executive writing is poised for a comeback," predicts The Wall Street Journal. And it's no wonder--good writing translates into good business because it saves time, creates good faith, and prevents costly misunderstandings.

Author Biography

Laurie Rozakis, Ph.D., is an Associate Professor of English/Humanities and the 1994 recipient of the Chancellor's Award for Excellence in Teaching. She has taught English at the State University of New York for more than a decade, and has published dozens of books including The Complete Idiot's Guide to Creative Writing, Prentice Hall Literature, Scribner Literature, and Random House Guide to Grammar and Usage. Dr. Rozakis has been featured on many television programs, magazines, and newspapers including The Maury Povich Show, The New York Times, Fox Good Day NY, and the Chicago Tribune.

Table of Contents

PART 1 GOOD WRITING IS GOOD BUSINESS 3(56)
CHAPTER 1 Communication Counts
3(9)
Why Expressing Yourself Electively Matters
3(2)
Executive Writing
5(2)
Business Writing Is Big Business
7(1)
The Costs of Poor Business Writing
7(1)
Hallmarks of Good Business Writing
8(1)
Talk the Talk and Walk the Walk
9(1)
Write Angles
10(1)
Summary
10(2)
CHAPTER 2 The Writing Process
12(13)
Overview of the Writing Process
12(2)
Eight Habits of Successful Business Writers
14(1)
Planning
14(4)
Researching
18(1)
A Special Note on Evaluating Electronic Sources
18(1)
Shaping
19(1)
Drafting
20(2)
Revising
22(1)
Revision Checklist
22(1)
Feedback
22(1)
Proofreading
23(1)
Dealing with Writer's Block and Procrastination
23(1)
Summary
24(1)
CHAPTER 3 Getting Your Point Across in Print
25(10)
Analyzing Your Audience
25(1)
Identifying the Company Culture
25(1)
The Company's Culture and Your Writing
26(2)
Identifying the Five Main Audiences
28(1)
Persuasive Business Writing and Audience
29(1)
Group Think
30(1)
Made to Fit
30(3)
Audience Analysis Checklist
33(1)
Summary
33(2)
CHAPTER 4 Building Goodwill through Writing
35(10)
The Power of Words
35(2)
The You-Attitude
37(2)
Emphasize the Positive
39(3)
When the News Is All Bad
42(2)
Delivering Bad News
42(2)
Summary
44(1)
CHAPTER 5 Writing in a Group
45(14)
How We Communicate
45(1)
Listen and Learn
46(1)
Listening and Group Communication
46(2)
Empathic Listening
47(1)
Informational Listening
47(1)
Evaluative Listening
47(1)
Listening Traps
48(1)
Listening Skills
48(3)
Using Active and Passive Voice
50(1)
Being an Active Listener
51(1)
Collaborative Writing
51(3)
Allocating the Task
52(2)
Words to the Wise
54(1)
Summary
54(5)
PART 2 BUSINESS STYLE 59(42)
CHAPTER 6 Business Style
59(12)
What Is Style in Writing?
59(1)
Style and Substance
60(2)
Three Levels of Style
60(1)
Examples of Business Writing Style
61(1)
Selecting a Writing Style
62(1)
Write Clearly
62(2)
Write Clearly by Using the Active Voice
62(1)
Write Clearly by Using Emphasis
63(1)
Write Clearly by Using Strong Verbs
64(1)
Write Concisely
64(3)
Delete Redundant Words and Phrases
64(1)
Delete Stock Phrases
65(1)
Revise Sentences That Start with Expletives
66(1)
Combine Sentences That Repeat Information
67(1)
Write Coherently
67(2)
Sentence Sense
69(1)
Style and Punctuation
69(1)
Style Wars
70(1)
Summary
70(1)
CHAPTER 7 Selecting Words that Work
71(11)
What Is Diction?
71(1)
Selecting Words
72(1)
Use Precise Words
72(1)
Use Appropriate Words
72(2)
Use Familiar Words
74(5)
Avoid Doublespeak
74(1)
Avoid Inflated Language
75(2)
Avoid Jargon
77(1)
Avoid Bureaucratic Language
77(1)
Avoid Buzzwords
78(1)
Check-Up
78(1)
Use Nonbiased Language
79(2)
A Note on the Third-Person Indefinite Pronoun
80(1)
Summary
81(1)
CHAPTER 8 Intercultural Communication
82(6)
The Changing Face of Business
82(1)
Business Trends and Intercultural Interplay
83(1)
Accepting Different Values and Traditions
84(1)
Business Writing and Cultural Difference
85(2)
Checklist
87(1)
Summary
87(1)
CHAPTER 9 Document Design
88(13)
Stack the Deck
88(2)
Letter Perfect
90(1)
Use Headings to Direct the Reader's Eye
90(2)
Use Typefaces Effectively
92(1)
Use White Space
93(1)
Use Lists
94(1)
Use Margins
94(1)
Arrange Information to Advantage
95(1)
Use Visuals, Clip Art, and Color
96(1)
Consider Cultural Expectations
96(1)
The Proof Is in the Pudding
97(1)
Summary
97(4)
PART 3 COMMONLY USED DOCUMENTS 101(66)
CHAPTER 10 Letter Perfect (Resumes and Cover Letters)
101(16)
What's a Resume and Why Do I Need One?
101(1)
Types of Resumes
101(7)
Work History Resume
101(3)
Functional (Skills) Resume
104(4)
Advertisements for Myself
108(4)
The Cover Letter
112(4)
Cover Letters vs. Resumes
112(1)
How to Write a Winning Cover Letter
113(1)
Get the Scoop!
113(1)
Last Licks
114(2)
Thank-You Notes
116(1)
Summary
116(1)
CHAPTER 11 Persuasive Messages: Performance Appraisals and Letters of Recommendation
117(10)
See It My Way: Persuasive Messages
117(1)
When the Audience Is on Your Side
118(1)
When the Audience Isn't on Your Side
119(2)
Performance Appraisals
121(4)
Letters of Recommendation
125(1)
Summary
126(1)
CHAPTER 12 Persuasive Messages: Flyers, Brochures, Press Releases
127(8)
Planning a Flyer
127(3)
What's a Flyer?
127(1)
Come Flyer with Me
128(2)
Planning a Brochure
130(1)
Press Releases
130(4)
Press the Flesh
132(1)
The Whole Kit and Caboodle: A Press Kit
133(1)
Summary
134(1)
CHAPTER 13 The Art of the Memorable Memo
135(6)
Memo Madness
135(1)
How to Write an Effective Memo
136(2)
Form and Function
138(2)
Political Considerations
140(1)
Summary
140(1)
CHAPTER 14 E-mail and Business Letters
141(12)
The Wave of the Future
141(1)
Writing E-Mail
142(1)
Mind Your Manners: Netiquette
143(5)
Writing Business Letters
148(4)
General Format Guidelines
149(1)
General Content Guidelines
150(1)
Sample Business Letters
150(2)
Summary
152(1)
CHAPTER 15 Business Reports
153(14)
What Is a Report?
153(1)
Define the Problem
154(1)
Write a Thesis Statement
154(1)
Plan a Proposal
154(1)
Conduct Research
155(4)
Basic Search Strategy
156(1)
Checklist of Sources
157(1)
Computerized Databases
157(1)
Government Documents
158(1)
Surveys
158(1)
Interpret the Data
159(1)
Organize the Information
159(1)
Write the Report
160(1)
Report Style
161(1)
Report Presentation
162(1)
Model Report
163(1)
Summary
163(4)
PART 4 GRAMMAR.COM 167(50)
CHAPTER 16 Common Usage Issues
167(11)
Follow the Rules
167(1)
Walk This Way
168(7)
Shape Up!
175(1)
Use a Checklist
176(1)
Summary
177(1)
CHAPTER 17 Grammar, Usage, and Mechanics Glossary
178(16)
CHAPTER 18 Phrases and Clauses
194(9)
What's a Phrase?
194(1)
Prepositional Phrases
195(1)
Adjective Phrases
195(1)
Adverb Phrases
195(1)
Verbal Phrases
196(1)
Gerund Phrases
196(1)
Infinitive Phrases
196(1)
Participle Phrases
196(1)
Appositive Phrases
197(1)
Using Phrases to Improve Your Writing
197(1)
What's a Clause?
198(1)
Dependent Clauses
199(2)
Adverb Clauses
199(1)
Adjective Clauses
200(1)
Relative Clauses
200(1)
Noun Clauses
201(1)
Independent Clauses
201(1)
Summary
202(1)
CHAPTER 19 Sentences
203(14)
What Is a Sentence?
203(1)
Finding Subjects and Verbs
204(1)
Sentences that Start with Here or There
204(1)
Sentence Structure
204(4)
Simple Sentences
205(1)
Compound Sentences
206(1)
Complex Sentences
207(1)
Compound-Complex Sentences
208(1)
Crafting Your Style
208(1)
Sentence Functions
209(1)
Sentence Errors
210(3)
Fragments
210(1)
Run-Ons and Comma Splices
211(2)
Summary
213(4)
PART 5 TOOLS OF THE TRADE 217(56)
CHAPTER 20 The Power of Punctuation
217(11)
The Period
217(2)
The Question Mark
219(1)
The Exclamation Mark
219(1)
The Comma
219(3)
Notes on Numbering
222(1)
The Semicolon
222(1)
The Colon
223(1)
Note on Punctuation and Spacing
224(1)
Quotation Marks
224(1)
The Hyphen, the Dash, and Ellipses
224(1)
Parentheses and Brackets
225(1)
The Apostrophe
226(1)
Summary
227(1)
CHAPTER 21 Abbreviations, Capitalization, and Numbers
228(9)
Abbreviations
228(4)
Abbreviate Names and Titles
228(2)
Abbreviate Time and Dates
230(1)
Abbreviate Geographical Terms
231(1)
Abbreviate Measurements
232(1)
Capitalization
232(3)
Capitalize Names and Titles
232(2)
Capitalize Sentences
234(1)
Capitalize Geographical Places
234(1)
Miscellaneous
234(1)
Numbers
235(1)
Summary
236(1)
CHAPTER 22 Spelling Matters
237(13)
Spelling Rules
237(2)
Contractions
239(1)
Possessives
240(1)
Plurals
240(3)
Pronunciation
243(2)
Scrambled Letters
245(1)
Easily Confused Words
246(3)
Summary
249(1)
CHAPTER 23 Building a Powerful Vocabulary
250(16)
Understand a Word's Unstated Meaning: Denotation and Connotation
251(1)
Create Mnemonics
251(1)
Learn Prefixes
251(3)
Greek Prefixes
251(1)
Latin Prefixes
252(1)
You Can Count on It
253(1)
Learn Roots
254(2)
Root Rules
254(1)
Greek Roots
255(1)
Latin Roots
255(1)
Learn Suffixes
256(2)
Use Context Clues
258(1)
Leam Terms from Other Languages
259(3)
English Words from French
260(1)
English Words from Spanish
260(1)
English Words from Italian
261(1)
English Words from Arabic, Indian, and Iranian
261(1)
Created Words
262(1)
Learn Professional Words
262(3)
Words from Computer Technology
263(1)
Words from Engineering
263(1)
Words from Law
264(1)
Use Newly Learned Words in Your Conversation and Writing
265(1)
Summary
265(1)
CHAPTER 24 Further Help
266(7)
Print Dictionaries
266(4)
Specialized Dictionaries
267(1)
Using a Dictionary
267(3)
Spell-Check Programs
270(1)
Thesauruses
271(1)
Style-Check Programs
271(1)
Summary
272(1)
Index 273

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