Part 1: Concepts and Techniques for Crafting and Executing Strategy

Section A: Introduction and Overview

Chapter 1: What Is Strategy and Why Is It Important?

Chapter 2: Charting a Company's Direction: Its Vision, Mission, Objectives, and Strategy

Section B: Core Concepts and Analytical Tools

Chapter 3: Evaluating a Company's External Environment

Chapter 4: Evaluating a Company's Resources, Capabilities, and Competitiveness

Section C: Crafting a Strategy

Chapter 5: The Five Generic Competitive Strategies

Chapter 6: Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of Operations

Chapter 7: Strategies for Competing in International Markets

Chapter 8: Corporate Strategy: Diversification and the Multibusiness Company

Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

Section D: Executing the Strategy

Chapter 10: Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure

Chapter 11: Managing Internal Operations: Actions That Promote Good Strategy Execution

Chapter 12: Corporate Culture and Leadership: Keys to Good Strategy Execution

Part 2: Cases in Crafting and Executing Strategy

Section A: Crafting Strategy in Single-Business Companies

Case 1: Mystic Monk Coffee

Case 2: Airbnb in 2016: A Business Model for Sharing Economy

Case3: Amazon.com's Business Model and Its Evolution

Case 4: Costco Wholesale in 2016: Mission, Business Model, and Strategy

Case5: Competition in the Craft Beer Industry

Case 6: TOMS Shoes in 2016: An Ongoing Dedication to Social Responsibility

Case 7: Fitbit, Inc.: Has the Company Outgrown Its Strategy?

Case 8: Under Armour's Strategy in 2016-How Big a Factor Can the Company Become in the $250 Billion Global Market for Sports Apparel and Footwear?

Case 9: Lululemon Athletica, Inc. in 2016: Can the Company Get Back on Track?

Case 10: Etsy, Inc.: Reimagining Innovation

Case 11: Gap, Inc.: Can It Develop a Strategy to Connect with Consumers in 2016?

Case 12: Uber in 2016: Can It Remain the Dominant Leader of the World's Fast Emerging Ride-Sharing Industry?

Case 13: Panera Bread Company in 2016: Is the Company's Strategy to Rejuvenate the Company's Growth Working?

Case 14: Chipotle Mexican Grill in 2016: Can the Company Recover from Its E. Coli Disaster and Grow Customer Traffic Again?

Case 15: GoPro's Struggle for Survival in 2016

Case 16: Tesla Motors in 2016: Will Its Strategy Be Defeated by Low Gasoline Prices and Mounting Competition?

Case 17: The South African Win Industry in 2016: Where Does It Go from Here?

Case 18: Ford Motor Company: New Strategies for International Growth

Case 19: The Green Music Center at Sonoma State University

Case 20: Ricoh Canada Inc.

Section B: Crafting Strategy in Diversified Companies

Case 21: Mondelez International: Has Corporate Restructuring Produced Shareholder Value?

Case 22: LVMH in 2016: Its Diversification into Luxury Goods

Section C: Implementing and Executing Strategy

Case 23: Robin Hood

Case 24: Dilemma at Devil's Den

Case 25: Southwest Airlines in 2016: Culture, Values, and Operating Practices

Case 26: Rosen Hotels & Resorts: Delivering Superior Customer Service

Case 27: Nucor Corporation in 2016: Contending with the Challenges of Low-Cost Foreign Imports and Weak Demand for Steel Products

Case 28: Tim Cook's Leadership and Management Style: Building His Own Legacy at Apple

Section D: Strategy, Ethics, and Social Responsibility

Case 29: NCAA Football: Is It Worth It?

Case 30: Rhino Poaching in South Africa: Do National Parks Have Sufficient Resources to Fight Wildlife Crime?

Case 31: Conflict Palm Oil and PepsiCo's Ethical Dilemma