Manager's Guide to Online Marketing,9780071801874

Manager's Guide to Online Marketing

by
Edition: 1st
ISBN13: 9780071801874
ISBN10: 0071801871
Format: Paperback
Pub. Date: 2013-02-05
Publisher(s): McGraw-Hill Education
List Price: $21.40

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Summary

For busy managers, a comprehensive crash course on today's most important marketing platform Online marketing has evolved far beyond just websites and banner ads. Increasingly, a business's credibility now rests on its ability not to just embrace digital platforms, but to coordinate a broad spectrum of media in every campaign. Manager's Guide to Online Marketingexplains how to do this and more by planning and executing effective cross-channel digital outreach using an array of the latest, most sophisticated tools and strategies. Jason Weaveris a leading authority in social media with more than 15 years experience as an entrepreneur, executive, and innovator.

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