AS Media Studies: The Essential Introduction for AQA,9780415329668

AS Media Studies: The Essential Introduction for AQA

by
Edition: 2nd
ISBN13: 9780415329668
ISBN10: 0415329663
Format: Paperback
Pub. Date: 2004-08-13
Publisher(s): Routledge
List Price: $40.60

Rent Textbook

Select for Price
Add to Cart
There was a problem. Please try again later.

New Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

Buy from our Marketplace starting at $44.88

How Marketplace Works:

  • This item is offered by an independent seller and not shipped from our warehouse
  • Item details like edition and cover design may differ from our description; see seller's comments before ordering.
  • Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
  • Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
  • Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.

Summary

This fully revised and updated edition of the bestsellingAS Media Studies: the Essential Introductioncovers all aspects of media studies for students. The authors, who are experienced teachers and examiners, introduce students step by step to the skills of reading media texts, and address key areas such as music technologies, media institutions and media audiences.

Table of Contents

List of figures xi
Preface xv
Figure acknowledgements xvii
Introduction 1(26)
What do we mean by 'the media'?
2(1)
Worksheet to determine media consumption patterns
3(5)
Why are the media important?
8(7)
How to study the media
15(11)
Conclusion
26(1)
Further reading
26(1)
PART 1: READING THE MEDIA 27(80)
Image analysis
27(15)
What is a media 'text'?
27(1)
Semiotics
28(3)
Signs
31(2)
Codes
33(3)
Denotation and connotation
36(2)
The process model of communication
38(1)
Criticisms of semiotics
39(1)
Worksheet for analysing advertisements
40(2)
Narrative
42(11)
Narrative construction
42(7)
Mode of address
49(3)
Relationship between narrative and genre
52(1)
Genre
53(8)
The function of genre
54(1)
Genre and audiences
55(2)
Genre and producers
57(2)
Genre as a critical tool
59(1)
Limitations of genre
59(2)
Representation
61(9)
Media representation of the world at large
61(1)
How accurate?
62(3)
Stereotyping
65(5)
Media intertextuality
70(8)
Mimicry
70(2)
Parody, pastiche and homage
72(2)
Marketing of media texts
74(1)
Soap opera and the tabloids
74(1)
Reviews
74(2)
Media performers in different media forms
76(2)
Media ideology
78(6)
Belief systems
78(2)
Watching Big Brother
80(1)
Ideology and gender
81(3)
Realism
84(11)
The accuracy of the representation
84(2)
Different types of realism
86(1)
Continuity editing
86(1)
Documentary film-making
87(3)
The docu-soap
90(1)
Reality television
91(1)
Further work
92(1)
Further reading
93(2)
Example: title sequences
95(12)
Worksheet for analysing title sequences
98(1)
Coronation Street
98(4)
Neighbours
102(2)
Taxi Driver
104(2)
Further work
106(1)
PART 2: MEDIA AUDIENCES 107(74)
Different types of audience
107(1)
Why are audiences important?
108(1)
How have audiences changed?
108(10)
How is audience consumption patterned and determined?
118(3)
Who is the audience?
121(2)
'Television doesn't make programmes, it creates audiences' (Jean-Luc Godard)
123(18)
David Morley's Nationwide study
141(1)
Ien Ang's Dallas study
141(1)
Audience participation
142(2)
Gendered consumption
144(1)
The 'effects' debate and moral panics
145(2)
And finally ...
147(2)
Further work 148 Further reading
149(2)
Example: magazines
151(30)
'Lifestyle' magazines
152(6)
'The most fun a girl can have with her clothes on!': teenage magazines
158(7)
'She's a woman with responsibility ... and a hangover': women's magazines
165(4)
'All the goss, all the news, every two weeks': Inside Soap
169(5)
Worksheet for analysing magazines
174(3)
Further work
177(2)
Further reading
179(2)
PART 3: MEDIA INSTITUTIONS 181(54)
Issues of ownership and control
181(8)
Horizontal and vertical integration
189(4)
Alternative media
193(1)
Global media economy
194(2)
Media imperialism
196(3)
Issues of control
199(5)
Regulation of the media
204(3)
British Board of Film Classification (BBFC)
207(3)
Public service broadcasting (PS B)
210(3)
Segmentation
213(1)
Digital broadcasting
214(1)
Convergence
215(1)
The changing media world
216(2)
The Internet
218(3)
Further work
221(1)
Further reading
222(2)
Example: newspaper ownership
224(11)
A national institution
224(3)
A brief history
227(1)
Press regulation
228(1)
Ownership
229(2)
A typical edition
231(2)
Further reading
233(2)
PART 4: THREE CASE STUDIES 235(72)
Case study 1: news
235(22)
What is news?
235(2)
Sources of news
237(3)
News as a commodity
240(7)
Anatomy of a news story
247(3)
Regulation control
250(3)
The future of news
253(1)
Further work
254(2)
Further reading
256(1)
Case study 2: advertising and marketing
257(35)
Introduction
257(1)
Advertising: institution history
258(2)
The 'marketing mix'
260(2)
Worksheet for analysing the marketing of films
262(2)
Covert advertising
264(8)
Advertising and audience
272(5)
Advertising and regulation
277(1)
Benetton
277(1)
Children
278(3)
Advertising effects
281(1)
Arguments in support of advertising
282(1)
Arguments used to criticise advertising
282(5)
Political 'spin'
287(2)
Further work
289(1)
Further reading
290(2)
Case study 3: the horror genre
292(15)
Codes and conventions
295(1)
A sense of the historical
296(5)
Representation in horror
301(3)
Audience and horror
304(1)
Further reading
305(2)
PART 5: ESSENTIAL MEDIA SKILLS 307(40)
Research skills
307(14)
What is research?
307(2)
Why undertake research?
309(1)
Different types of research
309(3)
Carrying out your own primary research
312(6)
Using secondary data
318(2)
Further reading
320(1)
Production skills
321(13)
Planning
321(3)
Pre-production
324(3)
Production
327(4)
Post-production
331(1)
The commentary/rationale
331(3)
Preparing for exams
334(3)
Drawing up a revision plan
334(1)
Unseen papers
335(2)
Appendix: sample exam papers
337(10)
Exam paper 1
337(6)
Exam paper 2
343(4)
Resources 347(3)
Glossary 350(5)
Bibliography 355(5)
Index 360

An electronic version of this book is available through VitalSource.

This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.

By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.

Digital License

You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.

More details can be found here.

A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.

Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.

Please view the compatibility matrix prior to purchase.