The New Middle Classes

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Format: Hardcover
Pub. Date: 2009-05-01
Publisher(s): Springer Verlag
List Price: $192.58

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Summary

The new middle classes of developing countries are held responsible for boosting extremely resource-intensive lifestyles beyond the OECD-world thus thwarting ongoing efforts to attain a more sustainable future. But how homogeneous are their consumption patterns and why should not globalization include the extension of environmental concern, too?'œThe New Middle Classes' challenges a narrow understanding of lifestyles and consumption by analyzing the issue not only in terms of attitudes and preferences but of socio-economic features and governmental policies, too.

Table of Contents

Who are the New Middle Classes and why are they Given so Much Public Attention?p. 1
Modernities, Globalization and Consumption
Convergence and Divergence in Societal Modernization: Global trends, Regional Variations, and Some Implications for Sustainabilityp. 29
Consumerist Lifestyles in the Context of Globalization: Investigating Scenarios of Homogenization, Diversification and Hybridizationp. 49
Who are the Globalizers? The Role of Education and Educational Elitesp. 65
Provider Strategies and the Greening of Consumption Practices: Exploring the Role of Companies in Sustainable Consumptionp. 81
From Small Objects to Cars: Consumption Expansion in East Asiap. 101
New Middle Classes in China, Brazil, Ecuador and Israel
Rising Capitalism, Emerging Middle-Classes and Environmental Perspectives in China: A Weberian Approachp. 119
Globalization of Lifestyle: Golfing in Chinap. 143
Who are the Knowledge Workers of Campinas, SP, Brazil and how do they Live? Local Impacts of Global Trendsp. 159
Sustainability of a Life Mas Comodo? Agricultural Change, Remaking Families, and the Emerging Indigenous Middle Class in the Ecuadorian Andesp. 177
New Middle Class and Environmental Lifestyle in Israelp. 197
New Middle Classes in India
The Political Economy of Lifestyle: Consumption, India's New Middle Class and State-Led Developmentp. 219
"Environmentality" in the Neoliberal City: Attitudes, Governance and Social Justicep. 237
India's `New Middle Class' and the Globalising City: Software Professionals in Bangalore, Indiap. 253
The Changing Food Scenario and the Middle Classes in the Emerging Megacity of Hyderabad, Indiap. 269
Highly Qualified Employees in Bangalore, India: Consumerist Predators?p. 281
Indexp. 299
Table of Contents provided by Ingram. All Rights Reserved.

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