Practices of Looking An Introduction to Visual Culture
by Sturken, Marita; Cartwright, LisaEdition: 4th
Format: Paperback
Pub. Date: 2025-01-10
Publisher(s): Oxford University Press
Other versions by this Author
-
We Buy This Book Back!
List Price: $119.83
Buy New
Usually Ships in 5-7 Business Days
$114.12
Buy Used
In Stock Usually Ships in 24-48 Hours
$83.99
Rent Textbook
Select for Price
Rent Digital
$69.59*
How Marketplace Works:
- This item is offered by an independent seller and not shipped from our warehouse
- Item details like edition and cover design may differ from our description; see seller's comments before ordering.
- Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
- Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
- Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.
Summary
An engaging introduction to the study of visual culture, Practices of Looking bridges visual, communication, media, and cultural studies to investigate how images and the activity of looking carry meaning within and between different arenas in everyday life. The fourth edition has been updated to represent the contemporary visual cultural landscape and includes topics like the increasingly rapid global circulation of media, the rise of design and DIY cultures, digital media art and activism, and challenges to photojournalism and news media. Challenging yet accessible, Practices of Looking is ideal for courses across a range of disciplines.
Table of Contents
Acknowledgements
Introduction
Chapter 1 Images, Power, and Politics
Representation
Vision and Visuality
The Myth of Photographic Truth
Myth, Connotation, and the Meaning of Images
Semiotics and Signs
Images and Ideology
Image Icons
Chapter 2 Viewers Make Meaning
Producers' Intended Meanings
Aesthetics and Taste
Value, Collecting, and Institutional Critique
Reading Images as Ideological Subjects
Viewing Strategies
Appropriation and Re-Appropriation
Chapter 3 Modernity: Spectatorship, the Gaze, and Power
Modernity and the Modern City
Modernism
The Concept of the Modern Subject
Spectatorship and the Gaze
Power and the Surveillance Gaze
The Other
Gender and the Gaze
Gaming and the Gaze
Chapter 4 Realism and Perspective:
From Renaissance Painting to Digital Media
Types of Realism
Perspective
Perspective and the Body
The Camera Obscura
Challenges to Perspective
Perspective in Digital Media
Chapter 5 Visual Technologies:
Image Reproduction, Generation, and the Copy
Visualization and Technology
Visual Technologies
The Reproduced Image and the Copy
Walter Benjamin and Mechanical Reproduction
The Politics of Reproducibility
Ownership and Copyright
Reproduction and the Digital Image
3D Reproduction and Simulation
Chapter 6 Media Culture
Media, Singular and Plural
Propaganda and the Media Environment
Popular Culture Studies
Media Geographies
Media Infrastructures
Media as Nation and Public Sphere
Citizen Journalism
Global Media Events
Chapter 7 Brand Culture: Visual Culture and
the Spaces of Consumption
Consumer Societies and the Spaces of
Modern Consumerism
Brands as Image, Symbol, and Icon
Brand Ideologies and Commodity Fetishism
The Knowing Consumer
Selling Social Awareness
Chapter 8 The Postmodernism Condition and
Twenty-First Futurisms
The Postmodern Condition
Poststructuralism in the Wake of the Holocaust
Atomic Media
Postmodern Architecture in Social Context
Kitsch and the Vernacular
Futurisms and Simulation
Reflexivity And Distanced Knowing
Appropriation and Postmodern Subjectivity
Remix, Parody, and Pastiche
Chapter 9 Visual Cultures of Data and Science
Numbers and Structures of Feeling
Modern Western Science and the Data Body
Evidence, Classification, and Normative Science
Bodily Interiors and Biomedical Personhood
Biopower and the Quantified Self
The Genetic and Digital Body
Data in the Global Pandemic
The Infodemic: Data in the Service of Propaganda
The Sensory Body, the Cyborg, and Disability
Chapter 10 The World Image and Globalization
Being in the World
The Universal Image: A Star is Born
The World Image
Geolocation
The Digital Twin and the Point Cloud
The World Ocean
The Cloud Image
Concepts of Globalization
Social Movements and Visual Activism
The Global Museum
Refugees and Borders
Glossary
Credits
Index
Introduction
Chapter 1 Images, Power, and Politics
Representation
Vision and Visuality
The Myth of Photographic Truth
Myth, Connotation, and the Meaning of Images
Semiotics and Signs
Images and Ideology
Image Icons
Chapter 2 Viewers Make Meaning
Producers' Intended Meanings
Aesthetics and Taste
Value, Collecting, and Institutional Critique
Reading Images as Ideological Subjects
Viewing Strategies
Appropriation and Re-Appropriation
Chapter 3 Modernity: Spectatorship, the Gaze, and Power
Modernity and the Modern City
Modernism
The Concept of the Modern Subject
Spectatorship and the Gaze
Power and the Surveillance Gaze
The Other
Gender and the Gaze
Gaming and the Gaze
Chapter 4 Realism and Perspective:
From Renaissance Painting to Digital Media
Types of Realism
Perspective
Perspective and the Body
The Camera Obscura
Challenges to Perspective
Perspective in Digital Media
Chapter 5 Visual Technologies:
Image Reproduction, Generation, and the Copy
Visualization and Technology
Visual Technologies
The Reproduced Image and the Copy
Walter Benjamin and Mechanical Reproduction
The Politics of Reproducibility
Ownership and Copyright
Reproduction and the Digital Image
3D Reproduction and Simulation
Chapter 6 Media Culture
Media, Singular and Plural
Propaganda and the Media Environment
Popular Culture Studies
Media Geographies
Media Infrastructures
Media as Nation and Public Sphere
Citizen Journalism
Global Media Events
Chapter 7 Brand Culture: Visual Culture and
the Spaces of Consumption
Consumer Societies and the Spaces of
Modern Consumerism
Brands as Image, Symbol, and Icon
Brand Ideologies and Commodity Fetishism
The Knowing Consumer
Selling Social Awareness
Chapter 8 The Postmodernism Condition and
Twenty-First Futurisms
The Postmodern Condition
Poststructuralism in the Wake of the Holocaust
Atomic Media
Postmodern Architecture in Social Context
Kitsch and the Vernacular
Futurisms and Simulation
Reflexivity And Distanced Knowing
Appropriation and Postmodern Subjectivity
Remix, Parody, and Pastiche
Chapter 9 Visual Cultures of Data and Science
Numbers and Structures of Feeling
Modern Western Science and the Data Body
Evidence, Classification, and Normative Science
Bodily Interiors and Biomedical Personhood
Biopower and the Quantified Self
The Genetic and Digital Body
Data in the Global Pandemic
The Infodemic: Data in the Service of Propaganda
The Sensory Body, the Cyborg, and Disability
Chapter 10 The World Image and Globalization
Being in the World
The Universal Image: A Star is Born
The World Image
Geolocation
The Digital Twin and the Point Cloud
The World Ocean
The Cloud Image
Concepts of Globalization
Social Movements and Visual Activism
The Global Museum
Refugees and Borders
Glossary
Credits
Index
An electronic version of this book is available through VitalSource.
This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.
By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.
Digital License
You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.
More details can be found here.
A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.
Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.
Please view the compatibility matrix prior to purchase.