What does it mean to be healthy? 

True well-being means so much more than just looking good—it means living without chronic aches and pains, waking up with energy every morning, and maintaining a resilient immune system that protects you from getting ill.

The benefits don't end with your own body. Genuinely healthy living empowers you to improve your community—and even the world.

Until now, other food philosophies have dominated the conversation of diet as an ethical or socially responsible choice. This eye-opening book argues that Paleo isn't just a diet: it also encompasses physical movement, thought, emotion and spirit, connection and resources, and tribe. 

Primal Uprising: The Paleo f(x) Guide to Optimizing Your Health, Expanding Your Mind, and Reclaiming Your Freedom makes the case that the modern Paleo way of eating and living can not only make us healthier and happier, it may even save the planet and our souls.

Michelle and Keith Norris are cofounders of Paleo f(x), one of the premier wellness conferences in the world and the largest dedicated ancestral health conference in the nation. In Primal Uprising, Michelle and Keith reveal the seven pillars of human health: the physical, mental, emotional, relational, financial, spiritual, and tribal pillars that contribute to making us truly whole. They dive deep into how your body is meant to eat, move, handle stress, find your tribes, and live. In each chapter, they've consulted with the experts—cutting-edge health practitioners, scientists in a variety of fields, coaches and gym owners, popular bloggers, community and sustainability activists, biohackers, chefs, and more—who provide practical advice and tips to help you create a game plan to step into your full potential and thrive. They also outline what you can do right now to start optimizing your whole self and showing up for your community and your environment. 

Not "just another paleo book," Primal Uprising defines what it means to be Paleo in 2021 and beyond—a manifesto for better health, stronger communities, and a cleaner planet.

Michelle and Keith Norris are the cofounders of Paleo f(x)™, the largest of-its-kind health and wellness platform and event in the world. They are passionate speakers and motivators to those seeking deliverance from a broken healthcare system and disabled economic system. Having left the corporate grind far behind, they are now serial entrepreneurs in the health and wellness space, as well as tireless firebrands for advancing the Paleo movement—a cultural reawakening of self-empowerment for the 21st century. In addition to leading the Paleo f(x) movement, Michelle and Keith speak at events and conferences world-wide on the topic of self-empowerment and breaking free of the human zoo.