Ready, Fire, Aim: Zero to $100 Million in No Time Flat
by Michael MastersonFormat: eBook
Pub. Date: 2008-03-01
Publisher(s): Wiley
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Summary
Whether you're thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.
Table of Contents
| Foreword | |
| Preface | |
| Acknowledgments | |
| About the Author | |
| The Very Best Job in the World | |
| Getting to the Next Level | |
| Why Employee Size Matters: A Different Way of Measuring the Four Stages | |
| Becoming a Five-Star Business Genius | |
| The Supremacy of Selling | |
| Your Optimum Selling Strategy and the Four Fundamental Secrets of Selling Your First Product | |
| Mastering the Copy Side of Selling | |
| Secondary û Yet Important û Priorities for Stage-One Businesses | |
| A Quick Review of the Problems, Challenges, and Opportunities Faced By the Stage-One Entrepreneur | |
| From $1 Million to $10 Million and Beyond: How to Break Through the One-Product-Company Syndrome | |
| Innovation û The Key to Second-Stage Growth | |
| Speed: Putting Ready, Fire, Aim into Your Business | |
| Getting Ready | |
| What Are You Waiting For? | |
| Aiming the Product | |
| Aiming the Marketing, Part 1: A Quick Crash Course | |
| Aiming the Marketing, Part 2: Understanding the Buying Frenzy | |
| Ready, Fire, Aim in Action | |
| A Quick Review of the Problems, Challenges, and Opportunities Faced By the Stage-Two Entrepreneur | |
| Making the Stage-Three Transformation | |
| Changing Into a Corporate Leader | |
| Filling Your Stage-Three Business with Stars and Superstars | |
| Bottlenecks, Bureaucracy, and Politics | |
| A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage-Three Entrepreneur | |
| The Last Big Change | |
| Acting as Your Company's Main Investor | |
| Afterword | |
| Notes | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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