Research Methods for Business Students
by Saunders, Mark N.K.; Thornhill, Adrian; Lewis, PhilipEdition: 5th
Format: Paperback
Pub. Date: 2009-06-30
Publisher(s): Prentice Hall
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Summary
A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management.The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the ‘student choice' and run-away market leader.The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.The following online resources support the text: For Students: self-assessment questions, glossary, revision Âflashcards”, tutorials for SPSS and NVivo, plus Smarter Online Searching GuideFor Instructors: teaching manual, powerpoint slides, testbank
Author Biography
Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.
Table of Contents
| How to use this book | |
| Guided tour | |
| Preface | |
| Contributors | |
| The nature of business and management research and structure of this book | |
| Formulating and clarifying the research topic | |
| Critically reviewing the literature | |
| Understanding research philosophies and approaches | |
| Formulating the research design | |
| Negotiating access and research ethics | |
| Selecting samples | |
| Using secondary data | |
| Collecting primary data through observation | |
| Collecting primary data using semi-structured, in-depth and group interviews | |
| Collecting primary data using questionnaires | |
| Analysing quantitative data | |
| Analysing qualitative data | |
| Writing and presenting your project report | |
| Appendices | |
| Glossary | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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