Retailing Management
by Levy, Michael; Weitz, Barton A.Format: Hardcover
Pub. Date: 2000-08-01
Publisher(s): McGraw-Hill College
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Summary
Retailing has become a high-tech, global industry. "Retailing Management "covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing. An interactive website offers additional resources for the reader.
Table of Contents
Section 1 Introduction to the World of Retailing1. Introduction to the World of Retailing2. Store-Based Retailing3. Electronic and Nonstore Retailing4. The Retail Customer5. Customer Buying BehaviorSection 2 Retailing Strategy 6. Retail Market Strategy7. Financial Strategy8. Retail Locations9. Site Selection10. Organization Structure and Human Resource Management11. Information Systems and Supply Chain ManagementSection 3 Merchandise Management12. Planning Merchandise Assortments13. Buying Systems14. Buying Merchandise15. Pricing16. Retail Communication MixSection 4 Store Management 17. Managing the Store 18. Store Layout, Design, and Visual Merchandising19. Customer Service
2. Store-Based Retailing3. Electronic and Nonstore Retailing4. The Retail Customer5. Customer Buying BehaviorSection 2 Retailing Strategy 6. Retail Market Strategy7. Financial Strategy8. Retail Locations9. Site Selection10. Organization Structure and Human Resource Management11. Information Systems and Supply Chain ManagementSection 3 Merchandise Management12. Planning Merchandise Assortments13. Buying Systems14. Buying Merchandise15. Pricing16. Retail Communication MixSection 4 Store Management 17. Managing the Store 18. Store Layout, Design, and Visual Merchandising19. Customer Service
4. The Retail Customer5. Customer Buying BehaviorSection 2 Retailing Strategy 6. Retail Market Strategy7. Financial Strategy8. Retail Locations9. Site Selection10. Organization Structure and Human Resource Management11. Information Systems and Supply Chain ManagementSection 3 Merchandise Management12. Planning Merchandise Assortments13. Buying Systems14. Buying Merchandise15. Pricing16. Retail Communication MixSection 4 Store Management 17. Managing the Store 18. Store Layout, Design, and Visual Merchandising19. Customer Service
Section 2 Retailing Strategy 6. Retail Market Strategy7. Financial Strategy8. Retail Locations9. Site Selection10. Organization Structure and Human Resource Management11. Information Systems and Supply Chain ManagementSection 3 Merchandise Management12. Planning Merchandise Assortments13. Buying Systems14. Buying Merchandise15. Pricing16. Retail Communication MixSection 4 Store Management 17. Managing the Store 18. Store Layout, Design, and Visual Merchandising19. Customer Service
7. Financial Strategy8. Retail Locations9. Site Selection10. Organization Structure and Human Resource Management11. Information Systems and Supply Chain ManagementSection 3 Merchandise Management12. Planning Merchandise Assortments13. Buying Systems14. Buying Merchandise15. Pricing16. Retail Communication MixSection 4 Store Management 17. Managing the Store 18. Store Layout, Design, and Visual Merchandising19. Customer Service
9. Site Selection10. Organization Structure and Human Resource Management11. Information Systems and Supply Chain ManagementSection 3 Merchandise Management12. Planning Merchandise Assortments13. Buying Systems14. Buying Merchandise15. Pricing16. Retail Communication MixSection 4 Store Management 17. Managing the Store 18. Store Layout, Design, and Visual Merchandising19. Customer Service
11. Information Systems and Supply Chain ManagementSection 3 Merchandise Management12. Planning Merchandise Assortments13. Buying Systems14. Buying Merchandise15. Pricing16. Retail Communication MixSection 4 Store Management 17. Managing the Store 18. Store Layout, Design, and Visual Merchandising19. Customer Service
12. Planning Merchandise Assortments13. Buying Systems14. Buying Merchandise15. Pricing16. Retail Communication MixSection 4 Store Management 17. Managing the Store 18. Store Layout, Design, and Visual Merchandising19. Customer Service
14. Buying Merchandise15. Pricing16. Retail Communication MixSection 4 Store Management 17. Managing the Store 18. Store Layout, Design, and Visual Merchandising19. Customer Service
16. Retail Communication MixSection 4 Store Management 17. Managing the Store 18. Store Layout, Design, and Visual Merchandising19. Customer Service
17. Managing the Store 18. Store Layout, Design, and Visual Merchandising19. Customer Service
19. Customer Service
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