A doctor's proven plan for losing up to 50 pounds in 12 weeks-with no measuring, counting, or expensive meal plans. Two out of every three Americans are overweight, about half of them with more than 50 pounds to lose. Now, Dr. James W. Anderson, a Professor of Medicine and Clinical Nutrition at the University of Kentucky, shares his groundbreaking plan, which has already helped thousands of Americans lose weight-sometimes more than 100 pounds- and keep it off permanently. A proven effective alternative to those celebrity endorsed diet programs, which are extremely expensive and require that users only eat theirfood, The Simple Dietlets readers mix and match foods, such as Lean Cuisine and Healthy Choice, at a fraction of the cost. Plus, scientific studies prove this diet works. In a study published in the International Journal of Obesity, Dr. Anderson showed that people who completed at least 12 weeks of the program showed an average weight loss of 68 pounds for women, 94 for men-and after five years, those individuals kept off an average of 60 pounds. Best of all, the program is easy to follow-no calorie counting, no measuring, no guesswork. The Simple Diethelps readers lower their cholesterol and high blood sugar, reverse Type 2 Diabetes, and achieve quick, easy, and permanent weight loss.

James W. Anderson, M.D., is a reviewer for many of the world's most prestigious medical journals, and he's published more than 350 scientific studies and founded the Obesity Research Network. He lives in Kentucky.

Nancy J. Gustafson, M.S., R.D., is a registered dietician and served as a nutritionist at the U.S. Department of Agriculture, clinical dietician at the University of Maryland Hospital and Carle Clinic in Illinois, and nutrition instructor at North Dakota State University. She lives in Fargo, North Dakota.