Starting an iPhone Application Business For Dummies?

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Format: eBook
Pub. Date: 2009-10-01
Publisher(s): For Dummies
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Summary

How to create a profitable, sustainable business developing and marketing iPhone appsiPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, Starting an iPhone Application Business For Dummies will show you how to produce and market them effectively.Starting an iPhone Application Business For Dummies provides clear, reliable business information to help developers and entrepreneurs create a profitable, sustainable business in this new and exciting market. Identifies what goes into a successful iPhone application business Helps you find the market niche your applications can fill, market and promote your business, and build your brand Explains how to develop a pricing strategy, build your applications efficiently, and get them into the App Store Explores finding a sustainable revenue model, including free trials, social media models, ad-based revenue models, and subscription models Demonstrates effective ways to provide service and support to customers Written by a team that combines knowledge of iPhone app development with sound business experienceStarting an iPhone Application Business For Dummies can help you turn your ideas into income.

Table of Contents

Introduction
Surveying the Marketplace
The Wide, Wide World of iPhone App Development
Understanding the iPhone Platform
Pricing and Revenue Models
Pinpointing the Business Offering
Coming Up with a Winning Idea
Leveraging Brands, Skills, and Content
Collaborating Internally and Externally
Sizing Up the Competition
Lay the Groundwork
Registering with Apple
Understanding the Development Tools
Staffi ng Your Team
Assemble Your iPhone Application
Building Your Application Specifi cations
Assembling Your Development Team
Greenlighting the Budget
Managing the Development Process
Market to the Masses
Capturing Free Publicity
Building the Buzz
Promoting Your App with Paid Advertising
Planning Your Next Project
The Part of Tens
Ten Traits of Highly Successful Applications
Ten Influential Review Sites
Appendix
Index
Table of Contents provided by Publisher. All Rights Reserved.

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