Starting an iPhone Application Business For Dummies?
by Aaron Nicholson; Joel Elad; Damien StolarzRent Book
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Summary
Table of Contents
| Introduction | |
| Surveying the Marketplace | |
| The Wide, Wide World of iPhone App Development | |
| Understanding the iPhone Platform | |
| Pricing and Revenue Models | |
| Pinpointing the Business Offering | |
| Coming Up with a Winning Idea | |
| Leveraging Brands, Skills, and Content | |
| Collaborating Internally and Externally | |
| Sizing Up the Competition | |
| Lay the Groundwork | |
| Registering with Apple | |
| Understanding the Development Tools | |
| Staffi ng Your Team | |
| Assemble Your iPhone Application | |
| Building Your Application Specifi cations | |
| Assembling Your Development Team | |
| Greenlighting the Budget | |
| Managing the Development Process | |
| Market to the Masses | |
| Capturing Free Publicity | |
| Building the Buzz | |
| Promoting Your App with Paid Advertising | |
| Planning Your Next Project | |
| The Part of Tens | |
| Ten Traits of Highly Successful Applications | |
| Ten Influential Review Sites | |
| Appendix | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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