Stephan Schiffman's Telesales: America's #1 Corporate Sales Trainer Shows You How to Boost Your Phone Sales

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Edition: 2nd
Format: Paperback
Pub. Date: 2002-12-01
Publisher(s): Adams Media Corp
List Price: $13.86

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Summary

If you've got ten minutes a day, you can make a telesales breakthrough! By providing one concise, easy-to-read chapter for each daily coffee break, Stephan Schiffman's Telesales, Second Editionhas the power to transform your career and help you post noticeable increases in your numbers in just ten working days and transform your career after a mere twenty-one. Stephan Schiffman has coached thousands of sales teams across the country to improve their telesales performance. He knows exactly what works and doesn't, and in this completely revised second edition, he shares with you all of his insider's secrets, including how to: Master the five ways you can increase your income Track your numbers . . . and use them to your advantage Evaluate your performance effectively . . . so you hit your own goals Gain control of the call Leave effective phone messages Use "how" and "why" questions to your advantage Learn what's going on in the prospect's world Understand the four types of negative responses . . . and find out how to get past each one Turn small adjustments in your performance into large income gains By spending just minutes a day with this one clear, concise book, you can learn everything from creating a script; to recognizing when not calling a prospect can increase your sales productivity, to practicing the ten traits of world class salespeople. In this highly competitive world where the obstacles against telemarketers continue to become increasingly daunting, you can't afford not to have these tools in your sales arsenal!

Author Biography

Stephan Schiffman is America's most renowned sales trainer. He is the author of numerous best-selling sales books. Mr. Schiffman is also the president of DEI Management Group, Inc., and has trained more than 300,000 salespeople. He lives in New York City

Table of Contents

Foreword and Acknowledgments ix
Introduction to the New Edition xi
Getting Started
1(3)
A Typical Day
4(3)
Understand Your Ratios
7(2)
Tracking Actual Daily Numbers
9(4)
The Five Ways You Can Increase Your Income
13(4)
Little Things Can Mean a Lot
17(2)
Your ``Golf Grip''
19(3)
``Closing'' (And Its Hazards)
22(3)
The Four Steps of the Telephone Sales Process
25(4)
Understand the Numbers---and Improve Your Approach
29(2)
Move Forward in the Sales Process
31(5)
Define Prospects Accurately
36(5)
Count the ``No'' Answers
41(4)
The Ups and Downs of Selling
45(6)
People Respond in Kind
51(4)
Interruptive Marketing
55(4)
Why Writing It All Down Is Essential
59(3)
Master the Game of Catch
62(4)
Developing Your Attention Statement
66(3)
Developing Your Identification Statement
69(2)
Developing the Reason for the Call
71(3)
What to Do If You Don't Get Interrupted
74(4)
The Department Store
78(5)
``Happy Now''
83(4)
``Not Interested''
87(4)
``Send Literature''
91(3)
The Direct Question
94(3)
Put It All Together
97(4)
Some Variations on the Standard Call
101(5)
The Art of Leaving Messages
106(5)
Another Effective Variation
111(3)
The Art of Calling Back
114(3)
``I Was Just Thinking of You''
117(3)
How to Call Former Customers
120(3)
How to Get and Use Connections with People at the Top
123(4)
How to Send the Right Emotional Message over the Phone
127(3)
The Recipe for a Great Conversation
130(5)
The Past, the Present, and the Future
135(5)
Ask ``How'' and ``Why'' Early and Often
140(3)
Verify Your Information
143(3)
Paint a Picture
146(3)
Critical Point #2
149(5)
When to Stop Calling
154(2)
Ten Traits of World-Class Salespeople
156(3)
Appendix 159(28)
Index 187(6)
About the Author 193

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