| Foreword and Acknowledgments |
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ix | |
| Introduction to the New Edition |
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xi | |
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1 | (3) |
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4 | (3) |
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7 | (2) |
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Tracking Actual Daily Numbers |
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9 | (4) |
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The Five Ways You Can Increase Your Income |
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13 | (4) |
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Little Things Can Mean a Lot |
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17 | (2) |
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19 | (3) |
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``Closing'' (And Its Hazards) |
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22 | (3) |
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The Four Steps of the Telephone Sales Process |
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25 | (4) |
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Understand the Numbers---and Improve Your Approach |
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29 | (2) |
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Move Forward in the Sales Process |
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31 | (5) |
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Define Prospects Accurately |
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36 | (5) |
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41 | (4) |
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The Ups and Downs of Selling |
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45 | (6) |
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51 | (4) |
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55 | (4) |
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Why Writing It All Down Is Essential |
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59 | (3) |
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62 | (4) |
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Developing Your Attention Statement |
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66 | (3) |
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Developing Your Identification Statement |
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69 | (2) |
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Developing the Reason for the Call |
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71 | (3) |
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What to Do If You Don't Get Interrupted |
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74 | (4) |
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78 | (5) |
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83 | (4) |
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87 | (4) |
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91 | (3) |
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94 | (3) |
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97 | (4) |
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Some Variations on the Standard Call |
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101 | (5) |
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The Art of Leaving Messages |
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106 | (5) |
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Another Effective Variation |
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111 | (3) |
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114 | (3) |
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``I Was Just Thinking of You'' |
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117 | (3) |
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How to Call Former Customers |
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120 | (3) |
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How to Get and Use Connections with People at the Top |
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123 | (4) |
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How to Send the Right Emotional Message over the Phone |
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127 | (3) |
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The Recipe for a Great Conversation |
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130 | (5) |
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The Past, the Present, and the Future |
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135 | (5) |
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Ask ``How'' and ``Why'' Early and Often |
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140 | (3) |
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143 | (3) |
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146 | (3) |
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149 | (5) |
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154 | (2) |
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Ten Traits of World-Class Salespeople |
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156 | (3) |
| Appendix |
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159 | (28) |
| Index |
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187 | (6) |
| About the Author |
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193 | |