Strategic Management: Creating Competitive Advantages
by Dess, Gregory; Lumpkin, G.T. (Tom); Eisner, AlanEdition: 5th
Format: Paperback
Pub. Date: 2009-09-21
Publisher(s): McGraw-Hill Education
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Summary
Strategic Management: Creating Competitive Advantages, Fifth Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
Table of Contents
| Strategic Analysis | |
| Strategic Management: Creating Competitive Advantages | |
| Analyzing the External Environment of the Firm | |
| Assessing the Internal Environment of the Firm | |
| Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources | |
| Strategic Formulation | |
| Business-Level Strategy: Creating and Sustaining Competitive Advantages | |
| Corporate-Level Strategy: Creating Value through Diversification | |
| International Strategy: Creating Value in Global Markets | |
| Entrepreneurial Strategy and Competitive Dynamics | |
| Strategic Implementation | |
| Strategic Control and Corporate Governance | |
| Creating Effective Organizational Designs | |
| Strategic Leadership: Creating a Learning Organization and an Ethical Organization | |
| Managing Innovation and Fostering Corporate Entrepreneurship | |
| Case Analysis | |
| Analyzing Strategic Management Cases | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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