Switch Effect : A Real-Life Example of How to Become an Entrepreneur
by Gilbert, MikeFormat: Paperback
Pub. Date: 2007-10-15
Publisher(s): Palari Pub
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Summary
Many people dream of coming up with an innovative idea and starting their own business, they often just don't know how to begin. Likewise, Mike Gilbert jumped into the sexy, competitive world of soft drinks with little more than a dream, and he created one of the most innovative beverages on the market! The Switch Effect is one of the most useful entrepreneur business books to come out in decades. It is the definitive modern-day guide for anyone that wants to learn how to start their own business and live the American Dream.
Table of Contents
| Introduction | p. III |
| Realizing the Dream | p. 15 |
| Developing the Entrepreneurial Spirit | p. 35 |
| Searching for a Marketable Idea | p. 47 |
| Developing an Attitude of Awareness | p. 65 |
| Discovering a Winning Idea | p. 77 |
| The Need for Planning | p. 93 |
| Marvels of Commitment | p. 111 |
| Willingness to Risk | p. 129 |
| Leveraging to the Max | p. 147 |
| Networking, Partnerships and Raising Money | p. 167 |
| Raising Money | p. 185 |
| Stepping Out to Grow | p. 203 |
| About the Author | p. 212 |
| Milestone Calender | p. 213 |
| Project Summary | p. 214 |
| Term Sheet | p. 215 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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