The Television Will Be Revolutionized
by Lotz, Amanda D.Format: Paperback
Pub. Date: 2007-11-01
Publisher(s): New York Univ Pr
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Summary
After occupying a central space in American living rooms for the past fifty years, is television, as we've known it, dead? The capabilities and features of that simple box have been so radically redefined that it's now nearly unrecognizable. Today, viewers with digital video recorders such as TiVo may elect to circumvent scheduling constraints and commercials. Owners of iPods and other portable viewing devices are able to download the latest episodes of their favorite shows and watch them outside the conventional setting of the living room. Still others rent television shows on DVD, or download them through legal and illegal sources online. But these changes have not been hastening the demise of the medium. Instead, they are revolutionizing it.
Author Biography
Amanda D. Lotz is an assistant professor of Communication Studies at the University of Michigan
Table of Contents
| Acknowledgments | p. ix |
| Introduction | p. 1 |
| Understanding Television at the Beginning of the Post-Network Era | p. 27 |
| Television Outside the Box: The Technological Revolution of Television | p. 49 |
| Making Television: Changes in the Practices of Creating Television | p. 81 |
| Revolutionizing Distribution: Breaking Open the Network Bottleneck | p. 119 |
| Advertising after the Network Era: The New Economics of Television | p. 152 |
| Recounting the Audience: Integrating New Measurement Techniques and Technologies | p. 193 |
| Television Storytelling Possibilities at the Beginning of the Post-Network Era: Five Cases | p. 215 |
| Conclusion: Still Watching Television | p. 241 |
| Notes | p. 257 |
| Selected Bibliography | p. 295 |
| Index | p. 303 |
| About the Author | p. 321 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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