Type Rules! : The Designer's Guide to Professional Typography,9780471721147

Type Rules! : The Designer's Guide to Professional Typography

by
Edition: 2nd
ISBN13: 9780471721147
ISBN10: 047172114X
Format: Paperback
Pub. Date: 2006-03-10
Publisher(s): WILEY
List Price: $53.50

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Summary

Type Rules explains the technical side of type and how it applies to effective design. Covering history of design, along with current trends, methods for customizing fonts, techniques for setting type, common mistakes to avoid, and guidelines for selecting the right type for the job, the book is fully illustrated with smart, relevant images. 

Author Biography

ILENE STRIZVER is the founder of The Type Studio in Westport, Connecticut. She writes and teaches extensively on typography. During her career, she's been creative and production director of Upper & lowercase (U&lc) and director of typeface development at International Typeface Corporation (ITC) in New York City, where she developed more than 300 text and display typefaces with such respected type designers as Summer Stone, Erik Spiekermann, Jill Bell, Jim Parkinson, and the late Phill Grimshaw.

Table of Contents

Preface 9(2)
Acknowledgments 11(2)
Introduction 13(2)
A Brief History of Type
15(16)
Sounds to Symbols
15(3)
Gutenberg and Movable Type
18(4)
Phototype
22(1)
Herb Lubalin
23(1)
Into the Digital Age
24(2)
Exercises:
Design Guidelines, Nancy Sharon Collins
26(2)
Historical Design, Ilene Strizver
28(1)
Typographic Timeline, Ilene Strizver
29(2)
From Metal to Mac: Understanding Font Technology
31(8)
What is a Font?
31(1)
Font Formats
31(4)
Type 1 (or PostScript) Fonts
32(1)
TrueType Fonts
33(1)
OpenType Fonts
33(2)
Hinting
35(1)
Font Management Utilities
36(1)
Techtip: Font Icons
36(1)
Typetip: Style-Linked Fonts
36(1)
Exercise:
Keyboard Layout Charts, Ilene Strizver
37(2)
What Makes a Typeface Look the Way It Does?
39(18)
Parts of a Character
40(2)
Type Categories
42(1)
Serif
42(2)
Sans Serif
44(1)
Scripts
45(1)
Handwriting
46(1)
Blackletter
47(1)
Titling Fonts
47(1)
Decorative and Display
48(1)
Typetip: One- and Two-storey ``a''s and ``g''s
49(1)
Exercises:
Think Like a Type Designer, Ilene Strizver
50(1)
Personal Type Specimen Book (Individual Project), Ilene Strizver
51(1)
Type Specimen Book and Typeface Analysis (Group Project), Audrey G. Bennett
52(2)
On Beyond Zebra: The 27th Letter Assignment, Virginia Rougon Chavis
54(3)
Selecting the Right Type for the Job
57(30)
Design Goals
57(2)
Legibility and Readability
59(1)
What Makes a Good Typeface?
60(3)
Text vs. Display
63(1)
Typographic Illustration
63(3)
Script, Calligraphic, and Handwriting Fonts
66(1)
When the Best Font for the Job Isn't a Font
67(7)
Type Families
74(2)
Dos and Don'ts
76(1)
Mixing It Up
77(3)
Typetip: Type Specimens
80(1)
Typetip: A Bodoni by Any Other Name...
81(1)
Exercises:
A Garamond is a Garamond is a Garamond...or is It? Ilene Strizver
82(1)
Why Are All the Scary Typefaces Pointy? Christopher Andreola
83(1)
Legibility and Readability Study, Peter Bain, Ilene Strizver
84(3)
Basic Techniques for Emphasis
87(18)
Italics
88(1)
Boldface (or Weight Contrast)
89(1)
Underscores
89(1)
Techtip: Underlines in QuarkXPress
89(1)
Point Size
90(4)
Cap vs. Lowercase
94(4)
Wide vs. Narrow
98(1)
Changing Typestyle
98(1)
Changing Color or Shade
98(2)
Exercises:
Typographic Hierarchy Study, Elizabeth Resnick
100(2)
Currency Redesign, Jimmy Moss
102(3)
Advanced Techniques for Emphasis
105(24)
Initial Caps
105(7)
Small Caps
112(4)
Oldstyle Figures
116(1)
Indents
117(3)
Ligatures
120(1)
Techtip: Ligatures in QuarkXPress
121(1)
Swash Characters
122(1)
Alternate Characters
123(1)
Techtip: Glyph Palettes
124(2)
Exercise:
Expressive Typography, Stephanie Nace
126(3)
Basic Fine-Tuning and Tweaking
129(24)
Type Size
130(1)
Line Length
131(1)
Line Spacing (Leading)
132(1)
Techtip: Auto Leading
132(2)
Alignment
134(11)
A Few Words About Rags
145(1)
Windows and Orphans
145(1)
Typetip: Adobe Text Composer
145(2)
Typetip: Baseline Shift
147(1)
Techtip: Baseline Shift in Adobe InDesign & QuarkXPress
147(1)
Exercises:
Concert Poster Design, Frank Armstrong
148(2)
Information Hierarchy Book, David Kadavy
150(3)
Advanced Fine-Tuning and Tweaking
153(22)
Hyphenation
153(1)
Techtip: Discretionary Hyphens
154(1)
Hung Punctuation (or Optical Alignment)
155(1)
Techtip: Hung Punctuation in Adobe In Design
156(1)
Visual Alignment
157(1)
Typetip: Type on a Curve
158(2)
Kerning
160(3)
Typetip: Kerning Units
163(1)
Techtip: Adjusting Kerning
164(1)
Typetip: Proportional vs. Tabular Figures
165(1)
Techtip: Adjusting Tracking
166(1)
Tracking (or Letterspacing)
167(1)
Techtip: Adjusting Word Spacing
168(1)
Word Spacing
169(1)
Exercises:
Type Poster, David Kadavy
170(2)
Spacing, Kerning, and Visual Alignment Exploration, llene Strizver
172(3)
Typographic Typos and How To Avoid Them
175(10)
Hyphen, En Dash, and Em Dash
176(2)
Quotation Marks
178(1)
Techtip: Smart Quotes
179(1)
Typetip: Smarten-up Your Quotes Manually
179(1)
Apostrophes
180(1)
Spaces
180(2)
Exercise:
Editorial Design, llene Strizver
182(3)
Signs, Symbols, and Dingbats
185(16)
Register, Trademark, and Copyright Symbols
185(2)
Bullets
187(2)
Ellipses
189(1)
Parentheses, Brackets, Braces, and Angled Brackets
189(3)
Accents
192(1)
Typetip: Creating Accented Characters
192(1)
Euro
193(1)
Fractions
193(1)
Techtip: Fractions in QuarkXPress
193(1)
Typetip: Build Your Own Fractions
194(1)
ITC Zapf Dingbats
195(1)
Exercises:
Typographic Principles Card Set, Regina Rowland
196(2)
Spa Brochure, llene Strizver
198(3)
Designing Your Own Typeface
201(14)
Handwriting Fonts: A Good Place to Begin
201(3)
Three Approaches to Designing a Typeface
204(2)
Professional Guidelines
206(2)
Exercises:
Introduction to Type Design: Symphony, James Montalbano
208(4)
Digitize Your Signature, James Montalbano
212(3)
Glossary 215(3)
Bibliography 218(1)
Picture Credits 219(1)
Digital Font Foundries 220(1)
Index 221

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