Research Methods for Business Students
by Saunders, Mark N.K.; Thornhill, Adrian; Lewis, PhilipRent Textbook
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Summary
Table of Contents
| How to use this book | |
| Guided tour | |
| Preface | |
| Contributors | |
| Publisher ''s acknowledgements | |
| The nature of business and management research and structure of this book | |
| Learning outcomes | |
| Introduction | |
| The nature of research | |
| The nature of business and management research | |
| The research process | |
| The purpose and structure of this book | |
| Summary | |
| Self-check questions | |
| Review and discuss questions | |
| References | |
| Further reading | |
| Self-check answers | |
| Formulating and clarifying the research topic | |
| Learning outcomes | |
| Introduction | |
| Attributes of a good research topic | |
| Generating and refining research ideas | |
| Turning research ideas into research projects | |
| Writing your research proposal | |
| Summary | |
| Self-check questions | |
| Review and discuss questions | |
| Progressing your research project: From research ideas to a research proposal | |
| References | |
| Further reading | |
| Catherine Chang and women in management | |
| Self-check answers | |
| Critically reviewing the literature | |
| Learning outcomes | |
| Introduction | |
| The critical review | |
| Literature sources available | |
| Planning your literature search strategy | |
| Conducting your literature search | |
| Obtaining and evaluating the literature | |
| Recording the literature | |
| Summary | |
| Self-check questions | |
| Review and discuss questions | |
| Progressing your research project: Critically reviewing the literature | |
| References | |
| Further reading | |
| National cultures and management styles | |
| Self-check answers | |
| Understanding research philosophies and approaches | |
| Learning outcomes | |
| Introduction | |
| Understanding your research philosophy | |
| Research approaches | |
| Summary | |
| Self-check questions | |
| Review and discuss questions | |
| Progressing your research project: Diagnosing your research philosophy | |
| References | |
| Further reading | |
| Marketing music products alongside emerging digital music channels | |
| Self-check answers | |
| Formulating the research design | |
| Learning outcomes | |
| Introduction | |
| The purpose of your research | |
| The need for a clear research strategy | |
| Multiple methods choices - combining quantitative and qualitative techniques and procedures | |
| Time horizons | |
| The credibility of research findings | |
| Summary | |
| Self-check questions | |
| Review and discuss questions | |
| Progressing your research project: deciding on your research design | |
| References | |
| Further reading | |
| The international marketing management decisions of UK ski tour operators | |
| Self-check answers | |
| Negotiating access and research ethics | |
| Learning outcomes | |
| Introduction | |
| Problems associated with access | |
| Strategies to gain access | |
| Research ethics | |
| Summary | |
| Self-check questions | |
| Review and discuss questions | |
| Progressing your research project: Negotiating access and addressingethical issues | |
| References | |
| Further reading | |
| Mystery customer research in restaurant chains | |
| Self-check answers | |
| Selecting samples | |
| Learning outcomes | |
| Introduction | |
| Probability sampling | |
| Non-probability sampling | |
| Summary | |
| Self-check questions | |
| Review and discuss questions | |
| Progressing your research project: Using sampling as part of your research | |
| References | |
| Further reading | |
| Auditor independenceand integrity in accounting firms | |
| Self-check answers | |
| Using secondary data | |
| Introduction | |
| Types of secondary data and uses in research | |
| Locating secondary data | |
| Advantages and disadvantages of secondary data | |
| Evaluating secondary data sources | |
| Summary | |
| Self-check questions | |
| Review and discuss questions | |
| Progress | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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